So what is Expedia's Add-On Advantage and how does it work? You can book either a flight or car rental and then be able to save on select hotels up to the start of your trip. This way you have more time to choose the perfect hotel while getting the same low price you'd expect from a bundled booking.

While Expedia faces competition from other online travel agencies and travel search engines, its strong brand recognition, extensive inventory of travel options, and focus on technology give it a competitive edge.

Expedia Group, Inc. is an American travel technology company that owns and operates travel fare aggregators and travel metasearch engines, including Expedia.com, Hotels.com, Vrbo, Travelocity, Hotwire.com, Orbitz, Ebookers, CheapTickets, CarRentals.com, Expedia Cruises, Wotif, and Trivago.

Expedia is one of the world's leading full-service online travel brands helping travelers easily plan and book travel from the widest selection of vacation packages, flights, hotels, rental cars, rail, cruises, activities, attractions and services.

A Flight add on are additional services at extra costs that can be added onto your booking to add convenience onto your trip. These extras can include extra luggage, priority boarding, airport lounges, seat reservation and travel insurance to help you customise your package to suit your needs and comfort.

In addition to basic amenities, hotels also offer a variety of additional amenities to enhance the guest experience. Some of the most common additional amenities include WiFi, TV, room service, fitness centers, and swimming pools.

The four primary methods of gaining a competitive advantage are cost leadership, differentiation, defensive strategies and strategic alliances.

For example, if a company advertises a product for a price that's lower than a similar product from a competitor, that company is likely to have a competitive advantage. The same is true if the advertised product costs more, but offers unique features that customers are willing to pay for.

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections.

Expedia's marketing channels primarily include online advertising, including search engine marketing and optimization as well as metasearch, social media websites, brand advertising through online and offline channels, loyalty programs, mobile apps, and direct and personalized traveler communications on its websites as ...

Expedia is known for its best price guarantee, which ensures that customers will always find the lowest rate available. It also offers a rewards program, which allows customers to accumulate points that can then be used to book discounted flights and hotels.