Columbia's winter collection is decked out in gold, and it's for good reason. The company's latest batch of cold-weather apparel is lined in a technology called Omni-Heat Infinity, which claims to be the “gold standard of warmth” due to its ability to retain heat while providing ample breathability.

The omniheat stuff seems gimmecky but it actually works. THe idea is simple, the inside of the jacket is basically like an emergency blanket. And it really does keep you warm, and warmer than a comparable fleece/jacket. For the low price its unbeatable.

Columbia's Omni Heat is a series of thermal reflective dots attached to the inside of clothing and outerwear to help reflect back the heat to you to keep you warmer. Columbia's Omni Tech is a waterproof coating that Columbia applies to it's higher end outerwear.

Twelve years ago when Columbia originally introduced the technology as Omni- Heat Reflective and it was silver dots, now with Omni-Heat Infinity, it's gold, with more dots that are still reflective and more breathability.

Made with flexible Omni-Heat Helix™ heat cells, the Women's Outdoor Tracks Vest is a warm, comfortable vest that makes a great choice for high-activity adventures in cold weather. Wear it under your jacket for a winter walk around town or appreciate its breathability on a cold-weather trial run.

Typically speaking, consumers can expect to feel the warming effect within minutes of putting the jacket on, although there can be variation depending on what they're doing and their activity level. The best part is that due to the pattern, the material can deliver warmth without compromising breathability.

Columbia's Omni-Heat™ Infinity Thermal Reflective plays a key role in keeping their winter outerwear, breathable, and most importantly, warm. This technology is best for enhanced warmth in cold conditions.

Winter Jackets Just Got Even Warmer Thanks To This Gold Space Suit Material. Ever since cavemen first donned wolverine furs, human beings have been inventing ways to make winter jackets warmer. And now, Columbia Sportswear has come up with yet another breakthrough. Meet Omni-Heat™ Infinity.

This high-tech winter jacket is made with soft, ultra-warm insulation and a tough nylon shell, offering a killer combination of durability and comfort.

Typically speaking, consumers can expect to feel the warming effect within minutes of putting the jacket on, although there can be variation depending on what they're doing and their activity level. The best part is that due to the pattern, the material can deliver warmth without compromising breathability.

The figures were just as impressive: Columbia claimed that Omni-Heat could keep you up to 20% warmer compared to ordinary layers.

Columbia's Omni-Heat™ Infinity Thermal Reflective plays a key role in keeping their winter outerwear, breathable, and most importantly, warm. This technology is best for enhanced warmth in cold conditions.