Columbia Sportswear commercials
Table of contents
What kind of company is Columbia Sportswear?
Columbia Sportswear Company is a global outdoor brand that specializes in crafting high-quality active lifestyle gear. Based in Portland, Oregon, Columbia Sportswear has established itself as a leader in the industry, offering innovative and durable products for outdoor enthusiasts.
Founded in 1938 by German immigrant Paul Lamfrom, the company started as a small hat distributor. Over time, it expanded its product line to include outdoor apparel, footwear, equipment, and accessories. Columbia Sportswear has a strong commitment to creating products that are designed to keep individuals warm, dry, cool, and protected in various outdoor environments.
The company's business operations are divided into three major segments: wholesale, direct-to-consumer (DTC), and licensing. Columbia Sportswear's wholesale segment involves selling its products to specialty retailers, department stores, and sporting goods stores worldwide. The DTC segment includes outlet retail stores, branded retail stores, and online sales through their e-commerce websites. Additionally, the company licenses its brand to selected third parties for the production and sale of specific product categories.
Columbia Sportswear places a high value on innovation, continually investing in research and development to create new technologies and improve existing products. This commitment to innovation has led to the development of several proprietary technologies, such as Omni-Heat™ thermal reflective, Omni-Tech™ waterproof breathable, and Techlite™ lightweight cushioning.
Apart from its product offerings, Columbia Sportswear is known for its commitment to sustainability and responsible business practices. The company strives to minimize its environmental impact, implement ethical sourcing practices, and support local communities in which it operates.
Overall, Columbia Sportswear is dedicated to providing outdoor enthusiasts with the gear they need to enjoy their adventures to the fullest. With a rich history, a focus on innovation, and a commitment to sustainability, Columbia Sportswear has become a trusted and well-respected brand in the outdoor industry.
TV spots
TV commercials Columbia Sportswear
The Columbia Omni-Heat Infinity TV spot, titled 'Adapting to the Weather,' features the talented NFL quarterback Jalen Hurts. This thrilling advertisement showcases the incredible technology behind Columbia's innovative Omni-Heat Infinity jackets and their ability to adapt to any weather condition.T...
The Columbia OutDry Diamond Extreme Jacket TV Spot titled 'Drone' portrays the durability and waterproofing capabilities of the jacket in a unique way. The commercial opens with a drone flying low over a group of people standing in the rain, all wearing the Columbia OutDry Diamond Extreme Jacket. As...
The Columbia Performance Fishing Gear TV Spot, 'Hunting Grounds' is an advertisement that showcases some of the most advanced and high-quality fishing gear in the market. The advertisement begins with breathtaking scenery footage of hunters participating in their favorite pastime, taking on fierce w...
Columbia Sportswear recently launched a new television advertisement for their Omni-Heat line featuring the Wim Hof Method. The TV Spot, titled 'Arctic Circle,' showcases the brand’s commitment to creating high-performance gear that can withstand the harshest of outdoor conditions. In the TV Spot, W...
Columbia Sportswear's Omni-Heat TV spot, titled "Mental Thermostat," is a captivating advertisement that features the famous Dutch daredevil Wim Hof. With this ad, Columbia aims to promote their latest range of Omni-Heat products, which offer warmth and comfort in even the coldest of temperatures.Th...
The Columbia Sportswear TV Spot, 'Campfire Party,' is a dramatic and engaging advertisement that captures the essence of a perfect outdoor party. Set in a rustic campsite, the ad features a group of friends who are wearing Columbia Sportswear clothing, gathered around a campfire, enjoying each other...
Columbia Sportswear's TV spot, 'Fire Drill,' is an adrenaline-pumping commercial that showcases the brand's innovative technology that keeps you warm and comfortable in any weather. The commercial features a school fire drill that turns into an epic outdoor winter adventure for the students.As the f...
The Columbia Sportswear TV Spot, 'Get Outside' is a captivating advertisement that powerfully embodies the brand's spirit of adventure and exploration. The spot features a diverse range of individuals, including hikers, trail runners, mountain bikers, and kayakers, all wearing Columbia Sportswear ge...
Title: Columbia Sportswear TV Spot, 'Ice Arena: In Memory' Featuring Gert BoyleIntroduction:In a poignant and emotionally charged television spot, Columbia Sportswear pays tribute to the late Gert Boyle, the iconic face of the company for over four decades. Titled 'Ice Arena: In Memory,' this commer...
Columbia Sportswear's TV spot 'Protect What You Love' is a powerful and inspiring commercial that tells the story of the brand's commitment to protecting the planet and preserving the environment for future generations.The commercial begins with a breathtaking view of nature's beauty. As we see the...
Title: Columbia Sportswear TV Spot - 'Room Change'Introduction:Welcome to the thrilling world of Columbia Sportswear! In this TV spot titled 'Room Change,' Columbia Sportswear takes us on an adventure where unexpected twists and turns meet the unstoppable spirit of exploration. Let's dive into the e...
Columbia Sportswear recently unveiled a brand new TV spot entitled "The Gold Standard". The advertisement features professional snowboarders Travis Rice and Mark McMorris, who are seen shredding powder in the rugged wilderness of British Columbia, Canada.The TV spot showcases Columbia Sportswear's n...
Title: Columbia Sportswear TV Spot: 'World Champion Warmth'Introduction:The Columbia Sportswear TV spot titled 'World Champion Warmth' showcases the brand's commitment to providing top-notch winter apparel for outdoor enthusiasts. With a focus on high-performance and style, Columbia Sportswear embod...
Title: Columbia TurboDown Jacket TV Spot - 'Ski Rescue' Unleashes the Power of WarmthIntroduction:In the thrilling and action-packed Columbia TurboDown Jacket TV spot entitled 'Ski Rescue,' viewers are treated to an adrenaline-fueled adventure that showcases the exceptional warmth and performance of...
Actors
Actors who starred in Columbia Sportswear commercials
Products
Products Advertised by Columbia Sportswear
Agenices
Agencies worked with Columbia Sportswear
Butler, Shine, Stern & Partners
Butler, Shine, Stern & Partners (BSSP) is a full-service advertising agency based in Sausalito, California. The company was founded in 1993 by Greg Stern, John Butler, and Mike Shine, all of whom had previously worked together at Ogilvy & Mather. BSSP has a broad client base that includes brands such as Mini Cooper, Blue Shield of California, Columbia Sportswear, and Cost Plus World Market.One of the key values that sets BSSP apart from other adv...
NORTH
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Universal McCann (UM)
Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters located in New York City.UM has a strong presence across the globe with offices in several countries including the United States, Europe, Asia, and Africa. The company has worked with several high-profile clients in various industries such as banking...
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