WHAT IS IT? The signature YSL Y cologne is a bold and woody men's fragrance, infused with sophisticated and revitalizing notes of sage and geranium and rounded out with a hint of sensual wood. The bottle's striking design reflects the fragrance's edgy masculinity and contrast of darkness and light.

Y EAU DE PARFUM, FROM YVES SAINT LAURENT From inspiration, through hard work and collaboration, to self-accomplishment and success. Y EAU DE PARFUM for men is a light & dark fougère fragrance, featuring fresh citrus and aromatic notes followed by a deeper intensity of sensual woods.

Opium by Yves Saint Laurent Opium by Yves Saint Laurent It's arguably the most well known fragrance from the brand and many people's all time favorite.

The New Y Eau de Toilette is a fresh & clean men's cologne for the fearless experimenter who lives by his own rules. The long-lasting scent features aromatic and fresh notes of sage and lavender fused with a crisp bite of geranium rounded out by sensual woods and masculine incense.

BEST SELLING ICONS OF YSL BEAUTY

• BLACK OPIUM EAU DE PARFUM.
• LIBRE EAU DE PARFUM.
• ROUGE PUR COUTURE, THE SLIM MATTE LIPSTICK.
• PURE SHOTS NIGHT REBOOT.
• Y EAU DE PARFUM.
• ENCRE DE PEAU - CUSHION FOUNDATION.
• ROUGE VOLUPTÉ SHINE.
• LE VESTIAIRE DES PARFUMS - TUXEDO. The tuxedo is a YSL icon.

The luxury fragrance brand has proven time and again that it knows how to win over the youth market. Its latest scent, MYSLF, aims to embody Gen-Z ideas around self-expression - to a point.

1964 In 1964, Yves Saint Laurent followed in the footsteps of these major names and launched Y, his first fragrance. He wanted to create a “lush, heavy, and languid perfume.”

Houbigant Quelques Fleurs l'Original Eau de Parfum Said to be the first true multi-floral bouquet ever created, the late royal wore Houbiquant's Quelques Fleurs to marry Prince Charles. And, according to reports, a third favourite of Princess Diana's was Penhaligons' Bluebell.

A timeless elegance: Chanel No. 5, one of the world's finest perfumes, has again claimed the top spot in 2023! Born from the wild energies of the Roaring Twenties, this irresistible aroma continues to weave its enchantment, clinching top sales figures without skipping a beat.

In addition to their iconic clothing and accessories, YSL has also made a significant impact in the fragrance industry. From classic scents to modern creations, YSL fragrances have become synonymous with luxury and style.

In 1962 Saint Laurent opened his own fashion house and quickly emerged as one of the most influential designers in Paris. He popularized trousers for women for both city and country wear.

Luxury & Premium 2023 Ranking

Yves Saint Laurent (brand)

Yves Saint Laurent retains its reputation for absolute creativity – in fragrance, and in fashion.