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What the Yves Saint Laurent Y TV commercial - Why Not is about.

In a captivating Y TV spot titled 'Why Not,' the iconic fashion brand Yves Saint Laurent seamlessly merges the world of fashion, music, and freedom. This avant-garde advertisement features the multi-talented musician and style icon, Lenny Kravitz, as he effortlessly expresses the essence of the brand through his electric presence.

The commercial opens with a mesmerizing black and white shot of Lenny Kravitz, clad in a meticulously tailored black suit, standing against a grand cityscape backdrop. As the camera pans, revealing his iconic dreadlocks and piercing blue eyes, the scene instantly sets the tone for the artistic and edgy nature of Yves Saint Laurent.

As the enchanting melody of Kravitz's guitar begins, the vibrant energy of the advertisement springs to life. The camera gracefully shifts between scenes of Kravitz passionately playing his guitar and showcasing the brand's stunning collection. Each shot meticulously captures the convergence of music and fashion, painting a vivid picture of Yves Saint Laurent's rebellious spirit.

The commercial seamlessly weaves in snippets of Kravitz's mesmerizing voice, whispering thought-provoking statements like "Why Not" and "Destroy Doubt" in a sultry and introspective manner. These powerful declarations serve as a call to action, inspiring viewers to embrace their individuality and break free from societal norms.

Throughout the TV spot, Yves Saint Laurent's impeccable designs take center stage. The garments effortlessly blend classic sophistication with a modern twist, showcasing the brand's timeless aesthetic. From sleek tailored suits to elegant evening dresses, the collection exudes an air of confidence, urging the audience to redefine the boundaries of fashion.

The 'Why Not' TV spot concludes with a crescendo of electrifying visuals, capturing the essence of liberation and self-expression. The screen fades to black, leaving viewers with a lingering sense of empowerment and curiosity.

Yves Saint Laurent's collaboration with Lenny Kravitz in this dynamic TV spot truly encapsulates the spirit of the brand. It celebrates the convergence of fashion and music, urging individuals to embrace their unique style and live without fear. With its distinct blend of artistry, rebelliousness, and sophistication, the Yves Saint Laurent 'Why Not' TV spot leaves a lasting impression on all who have the pleasure of watching it.

Yves Saint Laurent Y TV commercial - Why Not produced for Yves Saint Laurent Beauty was first shown on television on June 16, 2021.

Song from commercial Yves Saint Laurent Y TV Spot, 'Why Not' Featuring Lenny Kravitz

Overview"Are You Gonna Go My Way" is a song by American musician Lenny Kravitz ), released in February 1993 as the first single from his third studio album ), also titled "Are You Gonna Go My Way". The song became one of Kravitz's most successful singles ), reaching the top 10 in several countries and winning a MTV Video Music Award for Best Male Video.

Lyrics and MeaningThe lyrics of the song are about the struggle to find one's own path in life and the search for a spiritual connection. The song has been interpreted as a tribute to Jesus Christ, whom Lenny referred to as "the ultimate rock star." The energetic guitar riffs and powerful vocals of the song reflect the message of self-discovery and empowerment.

Reception and Legacy"Are You Gonna Go My Way" has been widely acclaimed by critics and music fans ). The song topped Billboard's Album Rock Tracks chart and #2 on Billboard's Modern Rock Tracks chart in 1993. The album of the same name was also a commercial success, selling over 2 million copies worldwide and earning Kravitz a Brit Award for Best International Male Solo Artist. In 2021, Rolling Stone ranked "Are You Gonna Go My Way" as the 28th greatest guitar song of all time ). The song has also been featured in numerous movies, TV shows, and commercials.

Music VideoThe music video for "Are You Gonna Go My Way" features Kravitz performing the song with his band in a white room ), with various images and animations projected onto the walls behind them. The video was directed by Mark Romanek and won a MTV Video Music Award for Best Male Video in 1993.

Frequently Asked Questions about yves saint laurent y tv spot, 'why not' featuring lenny kravitz

The iconic submerged YSL Cassandre sits at the bottom of a blue sea on powdery white sand, like an apparition. Then he appears, rising from the depths towards the light.

Lenny Kravitz Lenny Kravitz Talks New YSL “Y Intense” Fragrance & The Intensity of Life. Who really is the YSL “Y” man? He's powerful, sensual, creative, and entirely unafraid, much like the face of the fragrance himself, Lenny Kravitz.

Austin Butler Austin Butler has added another notch to his brand ambassador belt. The Golden Globe- and BAFTA-winning Elvis star is the face of YSL Beauty's new men's fragrance, MYSLF, its first release since 2017.

In the new campaign of Y Eau de Toilette the rock legend and Y ambassador Lenny Kravitz reveals a more intimate facet of who he is.

Known for the many hats she wears - model, actress, fashion icon, designated cool girl, and YSL Beauty Global Ambassador - Zoë Kravitz is the face and name we can't get enough of.

star Austin Butler YSL Beauty announced Elvis star Austin Butler as the the brand's global ambassador and the face of their innovative new fragrance MYSLF, which embodies a contemporary take on masculinity.

Yves Saint Laurent Y TV Spot, 'Ocean' Featuring Lenny Kravitz.

“It's fresh, it's clean, it's got spice,” says Kravitz of Y, which opens with sparkling notes of green apple and bergamot, with a heart of lavender and geranium that's warmed by a zing of lemony ginger.

Photographer Gray Sorrenti teams up with actor Austin Butler for YSL Beauty's MYSLF fragrance campaign. YSL Beauty announced Elvis star Austin Butler as the the brand's global ambassador and the face of their innovative new fragrance MYSLF, which embodies a contemporary take on masculinity.

Shot by renowned fashion photographer Gray Sorrenti, the sartorial delivery employs an array of famous faces, including Kate Moss, Dominic Fike, Hailey Bieber, Steve Lacy, Zoë Kravitz and Mica Argañaraz, for a sophisticated catalog of the Parisian brand's latest tailored wares.

I mix two fragrances – a Dunhill scent that's only available at their London store as well as a Dipty Que one.” This unique combination contributes to his signature scent that has captivated the hearts and senses of many. In India, prices of Dunhill men perfumes ranges from Rs 2100 and goes up to Rs 9000.

  • Hermès 24 Faubourg Eau de Parfum. Nordstrom.
  • Yves Saint Laurent Opium. Sephora.
  • KILIAN Paris Love, Don't Be Shy. Sephora.
  • Chanel No°5 Eau de Parfum Spray. Sephora.
  • Henry Rose Jake's House Eau De Parfum. Neiman Marcus.
  • Jo Malone Wood Sage and Sea Salt Cologne. Macy's.
  • Aerin Amber Musk Eau de Parfum.
  • Le Labo Santal 33 Eau De Parfum.

Videos

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Actors

Actors who starred in Yves Saint Laurent Y TV Spot, 'Why Not' Featuring Lenny Kravitz

Lenny Kravitz photo
Advertisers

Advertisers of the Yves Saint Laurent Y TV Spot, 'Why Not' Featuring Lenny Kravitz

Yves Saint Laurent Y TV commercial - Why Not
Yves Saint Laurent Beauty

Yves Saint Laurent Beauty, also known as YSL Beauty, is a luxury cosmetics and skincare brand that is inspired by the fashion-forward and sophisticated aesthetic of the Yves Saint Laurent fashion hous...

Agenices

Agenices of the Yves Saint Laurent Y TV Spot, 'Why Not' Featuring Lenny Kravitz

Yves Saint Laurent Y TV commercial - Why Not
BETC

BETC refers to different organizations, depending on the context. However, the most common one is the Boulder Ensemble Theatre Company (BETC). The BETC is a theater company located in Boulder , Colora...

Yves Saint Laurent Y TV commercial - Why Not
WANDA Production

WANDA Production is a renowned production company that has established itself as a leading player in the film industry. The company was founded in 1988 by Wang Jianlin, a billionaire Chinese businessm...

Products

Products Advertised

Yves Saint Laurent Beauty Y Eau de Parfum
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