Tecovas was founded in 2015 by Paul Hedrick, who merged his professional passion for entrepreneurism with his born-in-Texas love for cowboy boots. Paul felt the Western industry had become stale, was confusing to shop (especially for first-time boot buyers), and lacked experiences that “wowed” customers.

Traditionalists looking for the real thing will love Tecovas, too: These styles, from side-zip boots to ranch-ready roper boots, are built with authenticity in mind. And in terms of construction, they're built to last (at the right price): They feature a resoleable Goodyear welt for a sturdy finish and premium quality.

Favoring more understated designs with longevity in mind, Tecovas boots are meticulously made by hand in Léon, Mexico in a process that requires over 200 steps. Every boot is crafted with top-quality materials under the expert eyes and hands of Tecovas' team of artisans.

León, Mexico Our boots are made by hand in León, Mexico alongside the most respected brands in the industry. Watch the incredible handmade bootmaking process in action.

Our boots stand toe to toe with the most expensive brands out there, but they're generally much more affordable because of our unique direct-to-consumer business model (no retail margin built into the price!). How are Tecovas boots constructed?

Learn more. Cowboy boots are back in a big way - at least according to Kendall Jenner, Emily Ratajakowski, and Dua Lipa, who have all been spotted wearing the western-inspired footwear with everything from silk skirts to denim in recent weeks.

What makes Tecovas special? It is our goal to make and sell the highest quality western boots and accessories on the market. We use traditional, handcrafted bootmaking techniques and the highest quality leathers and materials.

It was founded in 2015 by Paul Hedrick. Tecovas is based in Austin, Texas.

Tecovas Founder Paul Hedrick Started the Warby Parker of Cowboy Boots. Here's His Morning Routine, Favorite Business Book and To-Do List Hack | Entrepreneur.

Today, Tecovas have been worn by celebrities including Jason Momoa and Olympian Tara Davis.

The company is based in Texas, and their wares are made by traditional boot-makers in Leon, Mexico. The Stockton is a full-grain leather boot, meaning Tecovas uses the entire thickness of the hide for the most durability and quality possible.

Tecovas is a direct-to-consumer western footwear brand that designs and sells handmade men's and women's western boots directly to their customers. They partner with a third-generation, world-class boot maker and custom-developed their leather shoes. It was founded in 2015 by Paul Hedrick.

The closest competitor to tecovas.com are ariat.com, allensboots.com and countryoutfitter.com.

When it comes to boots there are the rubber soles.