Comenity Bank Note: Your KAY Jewelers Credit Card account is issued by Comenity Bank.

Summary. Kay Jewelers is part of Signet Jewelers Limited. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats.

Stores 1,055 Kay Jewelers is the #1 specialty retail jeweler in the US based on sales. Kay's target customer has a household income ranging from $35,000 – $100,000.

Kay Jewelers Pricing Kay Jewelers make their diamonds seem more affordable by advertising them as 1.0-carat when, in fact, they sit at around 0.95 carats. Most would know that a 0.95-carat diamond will have a smaller price tag than a diamond weighing 1.0 carat.

KAY Jewelers Credit Card Accounts are issued by Comenity Bank or other lenders as applicable.

Kim Kardashian and Oprah Winfrey, meanwhile, have used the American Express Centurion, which is said to enable cardholders to buy anything they desire, no matter how seemingly inaccessible. Here's a closer look at three of these exclusive credit cards and what they offer.

At KAY we are committed to using ethical, conflict-free and sustainable supply chains to create the jewelry you love.

20 Instagram content ideas for jewelry business

1. Showcase your latest jewelry collection.
2. Highlight customer reviews and testimonials.
3. Share a behind the scenes of your jewelry business.
4. Collaborate with influencers to promote your jewelry.
5. Post photos of your jewelry being worn by real customers.

Research findings reveal that most jewelry purchasers fall within the age range of 25-44. This could be because those in this age range may have more disposable income or simply because they feel ready for more meaningful purchases like engagement rings or anniversary gifts.

Often, when we talk about jewelry market segmentation, we are talking about two major groups of consumers. The two groups are millennials and women who buy jewelry for themselves.

Kays diamonds are almost exclusively IGI certified; on average an IGI certified diamonds come in around three grades higher than their GIA equivalent.

Despite the number of setting styles available, the actual diamond quality choice is limited. Kays offers limited choices for color and clarity, while also offering I1/12/13 diamonds which will have very obvious flaws and which I would not recommend you choose.