What is Build-A-Bear Workshop Twinkle?
Build-A-Bear Workshop is a popular retail experience that allows customers to create their own custom stuffed animals. One of the most popular characters in the Build-A-Bear Workshop lineup is Twinkle, the magical unicorn.
Twinkle is a white unicorn with sparkly pink hooves and a shimmering pink horn. She has big, sparkly blue eyes and a sweet smile that will melt anyone's heart. Twinkle is a favorite among both young children and adults, who are mesmerized by her magical allure.
At the workshop, customers can choose from a wide variety of accessories to dress up their Twinkle, including tiaras, tutus, and sparkly shoes. They can even add a magical sound effect to their Twinkle, such as a twinkling sound or a mystical song.
One of the most exciting things about the Build-A-Bear Workshop experience is getting to bring Twinkle to life. Customers get to stuff and fluff their Twinkle to the perfect level of squishiness before they seal her up with a special heart inside. They also get to name their Twinkle and take home a birth certificate to commemorate the special day.
Whether it's for a birthday gift or just a fun day out, Twinkle from Build-A-Bear Workshop is a magical addition to any stuffed animal collection.
Frequently Asked Questions about build-a-bear workshop twinkle
Building Memories, One Bear at a Time
Maxine envisioned an interactive retail destination where kids could make personalized “furry friends.” She ultimately created something that is now called “experiential retail” which has fundamentally helped to change the way we think about shopping.
Originally conceived as a place for children to create their own special teddy bear with a step-by-step process including our now iconic Heart Ceremony, Build-A-Bear is now a multi-generational, multi-dimensional global brand appealing to diverse consumer demographics.
During store visits, customers go through an interactive process in which the stuffed animal of their choice is assembled and tailored to their own preferences including varying scents, sounds, and outfits. Build-A-Bear Workshop is the largest chain that operates in this style.
The stuffed animals have sparked backlash from conservatives who believe drag is connected to child "grooming," though the bears are made for adults and only available online in the store's "Bear Cave" for customers 18 and older. According to Build-A-Bear, adults and teens make up about 40% of their customer base.
From Teddy Bears to Movies and Games
Build-A-Bear's strategy includes monetizing its powerful brand and reaching consumers with engaging content and communications including its more than 20 million first-party data contacts.
The Most Fun You'll Ever Make
“The Most Fun You'll Ever Make” – that's the motto behind the iconic global retailer, Build-A-Bear Workshop, which offers guests the opportunity to make personalized stuffed animals, including adding smells, sounds and outfits.
We have plush toys in any color, shape and size you can dream of. Choose your stuffed animal and make your very own plush toy with hundreds of outfits and accessories to choose from. Build-A-Bear® has licensed stuffed animals featuring all your favorite characters and soft toys you will only find here.
This concept is here to stay…
We saw our strongest increases at our oldest stores, which indicates that Build-A-Bear Workshop is not a fad. We become part of the community and our Guests' lives, and we continue to attract new Guests through our integrated marketing plan.
The St. Louis-based company is seeing a strong post-pandemic resurgence in demand for its create-your-own soft plush toys, and Build-A-Bear Workshop (BBW) attributes that to shoppers 13 and older. “40% of our shoppers now are teenagers and adults,” said Sharon Price John, CEO.
Our Core Values
Push beyond what seems possible. Attain maximum results. Be intellectually curious. Own your development.
For the shoot, Balenciaga dressed the plush bears in punk gear that looked like bondage, including leather harnesses and spiked collars. Wine glasses were also near the children in some of the shots. Social-media users quickly condemned the shoot, accusing Balenciaga of sexualizing children.
Louis-based company is seeing a strong post-pandemic resurgence in demand for its create-your-own soft plush toys, and Build-A-Bear Workshop attributes that to shoppers 13 and older.
