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What is DIRECTV NOW?

DIRECTV NOW

DIRECTV NOW was a streaming television service launched by AT&T in 2016. It offered live TV and on-demand programming through internet streaming. The service initially had four packages - Live a Little, Just Right, Go Big, and Gotta Have It - with different channels and pricing. HBO was also available as an add-on.

In 2019, AT&T renamed DIRECTV NOW to AT&T TV NOW, and in 2020, it discontinued the service entirely. The company shifted its focus to AT&T TV, which offers both live TV and on-demand content through streaming or its own proprietary device.

As of August 2023, customers who visit the DIRECTV NOW website are redirected to AT&T TV website.

Frequently Asked Questions about directv now

Not only does DIRECTV STREAM have NFL, NBA, and MLB games, but you can also watch NHL, NASCAR, MLS, golf tennis, boxing, MMA, college sports and more.

DIRECTV STREAM (formerly known as AT&T TV and AT&T TV NOW, launched by AT&T) is a no term commitment service. That means, you can enjoy the best of Live TV & On demand local and national channels, without the contracts!

In the simplest terms, DirecTV is a satellite-TV subscription service, while DirecTV Now is an online streaming service that delivers live TV channels. Both are owned by telecom giant AT&T.

The channels that DIRECTV STREAM carries have become more expensive to license. Another reason is that DIRECTV STREAM has added more features, channels, and unlimited cloud DVR storage. These features have added to the cost of the service. The price increase has made DIRECTV STREAM less affordable for some people.

DIRECTV STREAM plans and pricing

PlanPrice*Cloud DVR
DIRECTV STREAM ENTERTAINMENT$64.99/mo. (plus tax)Unlimited
DIRECTV STREAM CHOICE$84.99/mo. (plus tax)Unlimited
DIRECTV STREAM ULTIMATE$109.99/mo. (plus tax)Unlimited
DIRECTV STREAM PREMIER$154.99/mo. (plus tax)Unlimited

DirecTV Stream has most of the major local channels you would want. However, this does vary depending on your area. Local TV stations must negotiate with streaming services like DirecTV Stream individually.

DIRECTV STREAM plans and pricing

PlanPrice*Details
DIRECTV STREAM ENTERTAINMENT$64.99/mo. (plus tax)View plans
DIRECTV STREAM CHOICE$84.99/mo. (plus tax)View plans
DIRECTV STREAM ULTIMATE$109.99/mo. (plus tax)View plans
DIRECTV STREAM PREMIER$154.99/mo. (plus tax)View plans

You don't need a dish to get DIRECTV. We provide a Live TV Streaming service called DIRECTV STREAM. DIRECTV STREAM allows you to watch your favorite channels, movies, and shows On Demand on a wide list of devices. We have multiple packages with a few variations from the Satellite Channel Lineup.

DIRECTV STREAM plans and pricing

PlanPrice*Cloud DVR
DIRECTV STREAM ENTERTAINMENT$64.99/mo. (plus tax)Unlimited
DIRECTV STREAM CHOICE$84.99/mo. (plus tax)Unlimited
DIRECTV STREAM ULTIMATE$109.99/mo. (plus tax)Unlimited
DIRECTV STREAM PREMIER$154.99/mo. (plus tax)Unlimited

Local channels and Regional Sports Networks are included in most base packages.

How can I get DIRECTV to lower my bill?

  1. Call DIRECTV at +1-800-DIRECTV.
  2. Ask to speak with DIRECTV's customer retention department.
  3. Politely explain that your payment is too high and that you want to see if DIRECTV could do anything to lower it.

DIRECTV Reportedly Lost 750,000 TV Subscribers In The First Half of 2023 As Cord Cutting Grows. Live cable TV providers have hada hard 2023 so far, according to a report from the Leichtman Research Group, which follows the Broadband, Media, and Entertainment Industries.

DIRECTV packages and prices

PackagePriceChannel count
ENTERTAINMENT All Included$64.99/mo.*165+
CHOICEâ„¢ All Included$84.99/mo.**200+
ULTIMATE All Included$109.99/mo.**270+
PREMIERâ„¢ All Included$154.99/mo.**340+

TV spots

TV commercials DIRECTV NOW

AT&T DirecTV Now TV Spot, 'AT&T Presents Taylor Swift NOW'
AT&T Taylor Swift NOW TV Spot, 'Concerts on the Go'
AT&T Taylor Swift NOW TV Spot, 'Super Saturday Night Show'
AT&T Taylor Swift NOW TV Spot, 'The Making of a Song'
AT&T Unlimited Choice TV Spot, 'More Than Data' Featuring Mark Wahlberg
AT&T Unlimited Plus TV Spot, 'All Our Rooms' Featuring Mark Wahlberg
AT&T Unlimited Plus TV Spot, 'Habitaciones' con Gina Rodriguez
DIRECTV & AT&T TV Spot, 'It's Your TV: Mr. Robot'
DIRECTV and AT&T TV Spot, 'It's Your TV'
DIRECTV NOW TV Spot, 'All the Good Stuff'
DIRECTV NOW TV Spot, 'Cable B. Ware' Featuring Michael B. Jordan
DIRECTV NOW TV Spot, 'More for Your Thing: Break Up' Song by Lizzo
DIRECTV NOW TV Spot, 'Otra forma de ver tele'
DIRECTV NOW TV Spot, 'Your Thing: March Madness'
NFL Network TV Spot, 'AT&T and DIRECTV: In the Dark'
Actors

Actors who starred in DIRECTV NOW commercials

Claudis Bridgforth photo
Eduardo Padron photo
Emilia Clarke photo
Frankie Pozos photo
Garth Brooks photo
Gina Rodriguez photo
Giovanni Bejarano photo
Johnny Hoops photo
Julia Boyd photo
Katie Baker photo
Kenny Sheard photo
Kevin McConnell photo
Luna Bella photo
Mark Wahlberg photo
Marshall Fox photo
Michael B. Jordan photo
Neil Barton photo
Sean Riley Smith photo
Taylor Swift photo
Vanessa (Vane) Millon photo
Will Arnett photo
Will Collins photo
Advertisers

Advertisers of commercials featuring DIRECTV NOW

DIRECTV NOW commercials
AT&T Wireless

Overview of AT&T WirelessAT&T Wireless is an American telecommunications company that provides mobile phone service, internet, and other related services to individuals and businesses. It is one of th...

DIRECTV NOW commercials
DIRECTV

Overview DIRECTV is an American direct broadcast satellite service provider that has been in operation since 1994. It is currently a subsidiary of AT&T Inc. and offers a range of satellite and stream...

DIRECTV NOW commercials
DIRECTV NOW commercials
NFL Network

NFL NetworkNFL Network is the only year-round network that is owned and operated by the National Football League (NFL) for football fans and enthusiasts. It was launched on November 4, 2003, and since...

DIRECTV NOW commercials
Taylor Swift NOW

Taylor Swift NOW is a revolutionary entertainment company that combines the best of music, storytelling, and visual art to create unforgettable experiences for its audience. This cutting-edge company...

Agenices

Agencies worked with DIRECTV NOW

DIRECTV NOW commercials
BBDO
Collaborated with DIRECTV NOW
DIRECTV NOW commercials
Grey Global Group Inc.
Collaborated with DIRECTV NOW
DIRECTV NOW commercials
Hearts & Science
Collaborated with DIRECTV NOW
DIRECTV NOW commercials
iCrossing
Collaborated with DIRECTV NOW
DIRECTV NOW commercials
Pony Show
Collaborated with DIRECTV NOW
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