DIRECTV NOW TV spot comes alive with the March Madness season, showcasing the intensity and passion of college basketball fans. The ad titled 'Your Thing: March Madness' depicts a diverse group of sports enthusiasts embracing their unique ways of enjoying the game.
The opening scene shows a group of friends excitedly gather around a TV set while one of them exclaims, "yes, the madness is here!" As the games are about to start, each person proceeds to do their unique pre-game ritual, from wearing lucky socks to showing off their lucky basketballs.
The ad then moves on to showcase fans enjoying the games in their preferred way, with some playing 'March Madness' bingo, while others engage in heated bracket debates. One fan is even seen joyfully jumping up and down in his living room as his team wins, knocking over a lamp in the process.
Throughout the ad, DIRECTV NOW highlights that it doesn't matter how fans choose to celebrate March Madness; what's important is that they have the freedom to enjoy the game in the way that best represents them.
The TV spot ends with the tagline, "Your thing is your thing. Stream March Madness with DIRECTV NOW," signifying the brand's commitment to giving customers the freedom to choose how they consume their entertainment.
Overall, the 'Your Thing: March Madness' ad conveys the joy, excitement, and passion that comes with March Madness. It encourages fans to embrace their unique style of enjoying the game and amplifies the message that DIRECTV NOW is the best streaming platform to experience March Madness, no matter what way you prefer to celebrate.
DIRECTV NOW TV commercial - Your Thing: March Madness produced for DIRECTV NOW was first shown on television on March 13, 2018.
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