Instant Age Rewind® Eraser Treatment Makeup. This super-concentrated formula with goji berry hydrates the skin, while the exclusive applicator covers, fills, and smoothes to reduce the appearance of fine lines and wrinkles.

2010 Launched in 2010, one tube is sold every 5 seconds. Maybelline's Instant Age Rewind Eraser Dark Circles Treatment Concealer.

I would highly recommend this product. Definitely worth the price I paid for it. One of the best concealers i have ever used, it doesnt cake up and has buildable coverage. I hav tan skin and purple/brown under eyebags,i apply nyx orange corrector then apply this concealer on top,it covers them up so good.

Maybelline Instant Anti Age Eraser Concealer has coloured pigments that perfect the under eye area, covering flawlessly. A hectic social life or lack of sleep can wreak havoc on the eye area – but say goodbye to dark circles and fine lines with Eraser Eye!

Instant Age Rewind Eraser is our best concealer for dark circles, without a doubt! This best under-eye concealer makes on-the-go beauty super-easy. For a brightening effect, use a concealer color that's one to two shades lighter.

Maybelline Instant Eraser Maybelline Instant Eraser is America's best-selling concealer that does it all in just a click, it conceals dark circles, corrects blemishes & contours.

It's told that the first concealers were used in the 1920's as make-up to camouflage burns, birthmarks and varicose veins.

The first commercially available concealer was Max Factor's Erace, launched in 1954. Camouflage makeup is a much heavier pigmented form of concealer. It is used to cover serious skin discolorations such as birthmarks, scars and vitiligo. Concealer is available in a variety of shades.

• Best Foundation. Maybelline New York Fit Me Dewy + Smooth Foundation. Amazon.
• Best Blush. Maybelline Fit Me Blush. Ulta.
• Best Waterproof Mascara. Maybelline Great Lash Waterproof Mascara. Target.
• Best Liquid Eyeliner. Maybelline Hyper Easy Liquid Pen Eyeliner.
• Best Lipstick. Maybelline SuperStay Vinyl Ink Longwear Liquid Lipcolor.

Unsurprisingly, the Maybelline Instant Age Rewind Concealer has many other adoring fans; in fact, the brand claims it's “America's number-one concealer.” Gigi Hadid uses the drugstore product in her makeup routine, and InStyle's testing team named it the best concealer for dark circles.

Concealer is similar to foundation except it's generally thicker and hides dark circles, age spots, blemishes and more by hiding pigments and blending these imperfections into the skin. You should always apply concealer on top of your foundation so it doesn't smudge.

What types of concealer are available?

• Liquid concealer. Liquid concealers are available with a satin, radiant shimmer or matte finish.
• Stick concealer. Available in matte and a more commonly-used satin finish.
• Cream concealer.
• Cream to powder concealer.
• Colour-correcting concealer.