Description. Hot, spicy flavor packed into crunchy, cheesy snacks. CHEETOS® Crunchy FLAMIN' HOT® Cheese Flavored Snacks are full of flavor and made with real cheese. Information about serving. About 9 Servings Per Container.

In fact, in the late 1980s, Frito-Lay was losing on small-bag snack sales and getting desperate. Testing a spicy flavor line was a coordinated corporate strategy, and hot Cheetos were first released to the company's test markets in Chicago, Detroit, Cleveland and Houston, not Southern California, where the film is set.

The cheese puffs' greatest quality, Witherly says in the article, is its ability to melt in your mouth. “It's called vanishing caloric density… If something melts down quickly, your brain thinks that there's no calories in it…you can just keep eating it forever.”

History. Cheetos were invented in 1948 by Fritos creator Charles Elmer Doolin, who cooked early test batches in the Frito Company's research and development kitchen in Dallas, Texas. The cheese-flavored snack sold quickly, but Doolin did not have the production or distribution capacity to support a nationwide launch.

That spice, and the ensuing endorphin release, is part of what makes Flamin' Hot Cheetos so tempting to devour handfuls at a time. But the science behind why Cheetos, and junk food more generally, are so addictive points at something much deeper.

Flamin' Hot Cheetos and Lays rolled out across the country by early 1992 and would slowly grow to become a cult hit. Greenfeld, who now goes by her married name, Lemmel, said she's “very proud” of leading the team that put Flamin' Hots into the world, and for coming up with the Flamin' Hot brand name.

1992 It was Frito-Lay employee Lynne Greenfeld, according to the Los Angeles Times, who took the idea through development and also gave it the Flamin' Hot name. The product was tested in 1990, along with similar flavors for Fritos and Lay's potato chips. The snacks were available nationally by 1992.

Flamin' Hot Cheetos and Lays rolled out across the country by early 1992 and would slowly grow to become a cult hit. Greenfeld, who now goes by her married name, Lemmel, said she's “very proud” of leading the team that put Flamin' Hots into the world, and for coming up with the Flamin' Hot brand name.

Buy Cheetos Crunchy Cheese Snacks at SnacksOnline.co.uk | Snacks Online.

The spice in the food, however, can cause irritation in the stomach, resulting in inflammation, or gastritis, which is painful and uncomfortable.

She says eating too many of the spicy treats can irritate the lining of your stomach because of high acidity levels in chips. It could lead to gastritis, "it can lead to upper abdominal pain that rises into the chest," she said. Patients can also experience nausea and vomiting.

Eva Longoria, who has called Montañez the “godfather of Hispanic marketing,” tells this story with her directorial debut with Flamin' Hot, a film based upon Montañez's 2013 memoir A Boy, A Burrito, and a Cookie: From Janitor to Executive. It's now streaming on Hulu and Disney+.