One version is a roughly 3-inch doll with multiple accessories, all individually wrapped in multiple layers of tissue paper and tucked away inside a plastic ball. Kids appear to love the process of unraveling it all, but some moms describe the dolls as "sexualized."

Aside from Ms. Direct, the LOL Surprise Movie Magic OMG series has 3 other fashion dolls - Gamma Babe, Starlette and Spirit Queen. Create and remix your own fierce movies as you unbox each doll's special scene and script! Perfect for fun, creative and imaginative play for children.

Lil Outrageous Littles Lil Outrageous Littles (L.O.L.) doll by MGA Entertainment, $7.99.

Each LOL Surprise OMG Fashion Show Style Edition doll comes with transforming fashions, glam accessories, hanger, doll stand, hairbrush, and mannequin! Collect all 4 Fashion Show OMGs (Lady Braids, Twist Queen, LaRose, and Missy Frost).

“The girls are utterly entertained and it's the rare toy out there that isn't electronic, so it allows them to use their imagination,” said Kotler, whose two daughters, 5 and 8, own about 50 of the dolls. “With L.O.L. dolls, they get creative and make up storylines. It feels like going back to old-school play.

Outrageous Millennial Girls The LOL in LOL Surprise! stands for Lil Outrageous Littles! and OMG stands for Outrageous Millennial Girls!

Her younger siblings are Pop Heart, Lil Pop Heart, Kansas Q.T., and Lil Kansas Q.T..

The Queen is a Rare LOL from series 2. She is part of the Glitterati club.

MGA Entertainment Inc. MGA Entertainment Inc. (short for Micro-Games America Entertainment; sometimes referred to as MGA) is a manufacturer of children's toys and entertainment products founded in 1979. Its products include Bratz, L.O.L.

The acronym L.O.L. stands for “Li'l Outrageous Littles.” These collectable mini dolls come with various accessories, stickers, and other fun things.

Dolls are perfect for role play, as they offer children the opportunity to imagine themselves as caregivers, parents, or even doctors or teachers. By engaging in role-play with dolls, children can develop empathy, communication skills, and problem-solving abilities.

You need to unwrap each of the layers until you reach the centre to reveal the surprise doll. The acronym L.O.L. stands for “Li'l Outrageous Littles.” These collectable mini dolls come with various accessories, stickers, and other fun things.

MGA Entertainment launched LOL Surprise! Dolls in late 2016, using a daring marketing plan and a TV advertising budget of precisely zero.

Dazzle is an O.M.G. fashion doll from the Lights series. Her younger siblings are Glitter Queen and Lil Glitter Queen.