The grain bill for Blue Moon includes malted barley, white wheat, orange peel, coriander and oats - and is usually served with a slice of orange, which its brewmasters claim accentuates the flavor of the brew. Available in cans, bottles and kegs, Blue Moon has 5.4% alcohol by volume.

Knowing the American palate would appreciate a bit more brightness than the typical tartness of a Belgian Wit, Blue Moon® Belgian White Belgian-Style Wheat Ale was brewed with Valencia orange peel to accomplish the one-of-a-kind signature, subtle sweetness that we all know and love today.

A wheat beer brewed with orange peel for a subtle sweetness and bright, citrus aroma. Blue Moon® Belgian White Belgian-Style Wheat Ale is garnished with an orange slice to heighten the citrus aroma and taste.

Coors To answer your first question: Yes, Blue Moon, a Belgian-style wheat beer, was created by Coors and has been one of the company's products since 1995. But the beer's story is much more interesting than that. It was first brewed in 1995 in the basement of Coors Field.

Blue Moon Belgian White and Honey Moon have both claimed gold medals in the World Beer Championship and World Beer Cup, respectively, and the brand has experts on staff who know what it takes to make really good, quality beer.

The Blue Moon story begins in the Sandlot Brewery at Coors Field in Denver, Colorado, at the beginning of the 1995 baseball season.

Blue Moon Belgian White and Honey Moon have both claimed gold medals in the World Beer Championship and World Beer Cup, respectively, and the brand has experts on staff who know what it takes to make really good, quality beer.

All in all, 27% of beer drinkers in the United States use Blue Moon. That means, of the 78% who know the brand, 35% use them. How loyal are the drinkers of Blue Moon?

Blue Moon Belgian White and Honey Moon have both claimed gold medals in the World Beer Championship and World Beer Cup, respectively, and the brand has experts on staff who know what it takes to make really good, quality beer.

Some say it tastes like a bowl of Froot Loops or Fruity Pebbles; others say it is cotton candy and bubble gum. Recipes to re-create the flavor at home commonly call for raspberry and lemon. Personally, I think it tastes like a concoction of black cherry, vanilla pudding, and marshmallow.

Denver For more than 20 years, the Sandlot brewery provided our team of brewers an opportunity to create and share new beers with fans around the world from Denver. In the summer of 2016, Blue Moon brought the same creativity and passion for beer to our new state-of-the-art brewery and restaurant in Denver's RiNo District.

Blue Moon is not Belgian. Blue Moon Belgian White is a Belgian-style wheat ale produced in the U.S. by MillerCoors, and in Canada by Molson Coors. This understandably confusing existence has led to lawsuits, trademark disputes, and a double identity (more on that later).

Our Beginning. The Blue Moon story begins in the Sandlot Brewery at Coors Field in Denver, Colorado, at the beginning of the 1995 baseball season.