Consumers between 18 and 24 drank 44 gallons of soft drinks, but they drank only 17.2 gallons of milk. Throughout the “got milk?” campaign, Goodby and Manning had hoped that their advertising would appeal to younger audiences and increase their milk consumption.

Milk Processors We're funded by Milk Processors and governed by a nationally representative processor board.

Milk processor means any person who operates any place, premises or establishment where grade A raw milk for pasteurization or milk or cream for manufacturing purposes is processed, pasteurized, bottled or prepared for distribution.

approximately $23 million annually In 1993 the advertising agency Goodby Silverstein & Partners created the iconic “Got Milk?” print campaign for the California Milk Processor Board. The ads ran until 2014 and cost California's major milk processors approximately $23 million annually.

"Got Milk?" he says, is not only dead simple, but it motivates the consumer. "The message is: always have milk around," he says.

Got Milk? (often stylized as got milk?) is an American advertising campaign on television and YouTube encouraging the consumption of milk and dairy products.

Yin Rani Yin Rani is Chief Executive Officer of MilkPEP. Rani brings nearly 25 years of integrated marketing experience across CPG companies and marketing agencies to the position.

India is the world's largest milk producer, with 22 percent of global production, followed by the United States of America, China, Pakistan and Brazil.

The dairy industry processes raw milk into an array of products including butter, cheese, cream, yogurt, ghee, condensed milk, dried milk, ice cream, etc. and produces various by-products including buttermilk, whey, ghee, and skim milk.

Milk production:

• Receipt and filtration/clarification of the raw milk.
• Separation of all or part of the milk fat (for standardisation of market milk, production of cream and butter and other fat-based products, and production of milk powders)
• Pasteurisation.
• Homogenisation (if required)
• Deodorisation (if required)

Got Milk? (often stylized as got milk?) is an American advertising campaign on television and YouTube encouraging the consumption of milk and dairy products.

Though Got Milk? is widely considered to be one of the greatest ad campaigns of all time, it didn't actually have much impact on consumer behavior. In the years since the campaign began, milk consumption has further declined to just .

The Game-Changing Strategy The "Got Milk?" marketing campaign connected with consumers' everyday experiences. This deprivation strategy reminded consumers about the anxiety and disappointment that came when milk wasn't available at crucial moments.

The "Got Milk?" campaign saw an impressive boost in milk sales, signaling a paradigm shift in the industry, and within a year, milk sales in California alone increased by a staggering 7%. The campaign transformed a simple glass of milk into a symbol of satisfaction and fulfillment.