Product description. White Claw Black Cherry is the perfect blend of seltzer water, the cleanest tasting alcohol base, and a hint of black cherry.

Hard Seltzer: Alcoholic Sparkling WaterIt's really that simple: Water, Alcohol, Bubbles and a hint of natural black cherry. Simply refreshing and great tasting. With real fruit flavours and no artificial sweeteners.

The beverage is made from a blend of seltzer water, a gluten-free malted alcohol base, and fruit flavor. The alcohol base (termed "beer base" in customs rulings) is composed of 51% sugar, smaller amounts of yeast and nutrients, water, and trace amounts of "malted gluten-free grains".

What is White Claw? That's the question thousands of Australians are asking after following its launch in Australia earlier this month. The answer? White Claw is a “hard seltzer” – alcohol-infused sparkling water with a hint of fruit flavour.

Trevor Wallace released the video that popularized the phrase “There are no laws when you drink Claws”. After that, the brand became the unofficial party drink of Americans, and created a huge online buzz around the brand.

Ingredients. Purified carbonated water, alcohol, natural flavors, citric acid, cane sugar, natural blackberry juice concentrate, sodium citrate.

Hard seltzers make excellent cocktail mixers without diluting your drink. Try substituting one for conventional seltzer to get an extra-potent vodka soda or with gin for a summertime punch. If you're serving hard seltzer at a party, consider adding fresh fruit or a little bit of fruit juice.

Even though hard seltzer is refreshing, it's still an alcoholic beverage. Just because it may be a low-calorie choice doesn't mean you should drink it in excess.

White Claw has been compared to everything from vodka soda to the new IPA. But it's actually neither of these things. White Claw is a flavored malt beverage (FMB), a category of drinks that not many people had heard of a few years ago, but is much more well-known now, thanks in large part to this brand.

The Claw craze comes as young Americans seek healthier, lower-alcohol lifestyles. A 12-oz can of White Claw contains 100 calories and 2 grams of carbs – by comparison a Heineken has 142 calories and 11g of carbs. It is 5% alcohol, lower than the average of 12% for wine and average of 37% for liquor.

PERCEIVED AS HEALTHIER Hard seltzer typically contains around 5% alcohol content by volume and is lower in calories than most comparable alcoholic drinks. It's also gluten free and low in sugar, giving off a healthier impression to consumers.

The brand explains that the name “takes its inspiration from the legend of the White Claw wave – when three perfect crests come together to create a moment of pure refreshment.”

White Claw has been compared to everything from vodka soda to the new IPA. But it's actually neither of these things. White Claw is a flavored malt beverage (FMB), a category of drinks that not many people had heard of a few years ago, but is much more well-known now, thanks in large part to this brand.

Both Truly and White Claw, the latter of which is now the best-selling hard seltzer, fall into the Flavored Malt Beverage (FMB) category, meaning its alcohol content is derived from fermenting sugar or grain, not from a neutral spirit like vodka.