“The alcohol in White Claw Hard Seltzer comes from fermented sugars derived from malted gluten-free grains.” Further confusing matters over whether there is vodka in White Claw is the fact the brand now produces a line of distilled spirits, including a handful of flavored expressions.

The new campaign, made in collaboration with VCCP and titled 'Surf like no other,' features pro surfers Ivy Miller, Hunter Jones and Blair Conklin. The accompanying TV spot shows the three athletes surfing on a single board down a massive sand dune, shouting with joy.

2019 From 2016–2020, hard seltzer sales increased at a triple-digit annual rate. In 2019, White Claw was noted the top-selling hard seltzer in the country, with 60 percent of the category market. The same year, the surge in White Claw's popularity was met with a national shortage.

White Claw® Hard Seltzer is made from sparkling water with alcohol and a hint of natural flavour. With 95 calories per 330ml serving and 4.5% alc./vol., White Claw comes in a variety of fruit flavours.

It's no accident our logo is three dynamic crests converging, a legendary “white claw” wave. It's a powerful reminder and pretty gnarly challenge to ourselves to live up to nature's high standards in everything we do. WE DISRUPT CATEGORIES WITH REFRESHING INNOVATIONS. OUR HARD SELTZER SET NEW STANDARDS.

PERCEIVED AS HEALTHIER Hard seltzer typically contains around 5% alcohol content by volume and is lower in calories than most comparable alcoholic drinks. It's also gluten free and low in sugar, giving off a healthier impression to consumers.

Carson Roof was born with cerebral palsy and was able to hit the waves with organization founder, Luke Sharp. Adaptive Surf Project's goal is to make surfing an activity that anyone can participate in. Caron's mom, Holly Roof, says he is the youngest of three and really showed his confidence out in the waves.

Drew Brophy Drew Brophy is an American artist born in 1971. Known as a "surf artist" Brophy is best known for his surfboard paintings and distinctive painting style, using Uni-Posca water-based paint pens.

White Claw is a brand of Mark Anthony Brewing. As the fourth largest brewing company in the United States, Mark Anthony is the perfect home for the increasingly popular White Claw hard seltzers. The drink was created in 2016 by Vancouver wine salesman and alcoholic beverage legend Anthony von Mandl.

White Claw ™ Spirits Premium Vodka. The world's first Triple Wave Filtered ™ vodka. Filtered three times using the pressure equal to a 30-foot wave, it's vodka reimagined for a superior, smoother finish.

In terms of ingredients, White Claw Hard Seltzers are simply made from seltzer water, a gluten-free malted triple distilled alcohol base, and fruit flavor.

In the US the alcohol is usually made by fermenting cane sugar or malted barley. Hard seltzer products outside of the US have been found to use either neutral spirit, or fermentation of fruit. The alcohol by volume is around 5% and the calorie-content is relatively low.