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HGTV Home Ovation, $28 a gallon The self-priming, low-VOC Ovation paints were impressive at hiding stains and previous coats of paint and were even better than the Showcase paints at withstanding scrubbing and maintaining their sheen.

HGTV (an initialism for Home & Garden Television) is an American pay television channel owned by Warner Bros. Discovery. The network primarily broadcasts reality programming related to home improvement and real estate.

In response to increased raw material prices and production difficulties, some leading paint companies have hiked up their prices. Sherwin-Williams CEO John Morikis said the company raised its prices in the Americas by 7% in August and again by 4% in September, according to The Associated Press.

I would definitely recommend the HGTV Home paint for your next project. It's a quality product from a brand you know and trust.

Sherwin-Williams paint is thick because it uses more solids, which makes it easier to work with and will cover more surface area. Furthermore, most surfaces can be completely covered in one to two coats. Painting contractors aim to please because their reputation is on the line with every painting project.

Having said that, you can't really go wrong with either Sherwin Williams or Ben Moore. From a pure paint quality standpoint, they are nearly equivalent. Accordingly, they both carry bad, better, and premium paint lines that are priced differently.

Paint prices are increasing due to raw materials shortages. Labor shortages have created issues from getting the paint to market to getting it on the wall once it gets there. There isn't a lot of comforting news as to when it will ease up.

The upshot of getting HGTV-obsessed homeowners is that they are motivated and ready to invest. They often have a clear vision of what they want, which can make it easy to accurately estimate price and project duration. In addition, HGTV shows feature just about every type of home improvement project.

They love to tune in to the positivity. “And with such a tumultuous world out there and all these news channels that only report negativity, HGTV is a positive light. It's a rainbow. It's a sea of fabulous.