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What is Jägermeister?

Jägermeister: Unleashing the Spirit of Adventure

Jägermeister, the iconic German herbal liqueur, embodies a rich history, bold flavor profile, and a reputation for igniting unforgettable moments. With its distinguished green bottle, adorned with a stag and a cross, Jägermeister stands as a symbol of adventure and camaraderie.

Crafted in Wolfenbüttel, Germany, by the Mast-Jägermeister family, this revered spirit is a fusion of 56 different herbs, roots, fruits, and spices. The exact recipe, a well-guarded secret, has been passed down through generations, captivating the palates of those who crave a taste of the extraordinary.

Jägermeister's origins can be traced back to the 7th century, where legend has it that Saint Hubertus, the patron saint of hunters, encountered a magnificent stag with a shimmering cross between its antlers. This mystical encounter inspired the creation of this mystical elixir, crafted to embody the spirit of the hunt.

Served cold in a frozen shot glass or mixed in a bold cocktail, Jägermeister awakens the senses with its complex blend of spices, including anise, ginger, cinnamon, and cardamom. Each sip reveals a symphony of flavors, from sweet to bitter, with a subtle hint of citrus that lingers long after it's gone.

But Jägermeister is more than just a beverage; it's a catalyst for connection and adventure. Picture yourself gathered around a bonfire with friends, passing around a bottle of Jägermeister, invoking the spirit of the hunt. As the night unfolds, laughter fills the air, and stories unravel, creating an atmosphere of camaraderie and shared experiences.

Beyond its taste, Jägermeister has become a symbol of rebelliousness and pushing boundaries. It has seeped into popular culture, becoming synonymous with late-night revelry and music festivals, where the free-spirited come together to celebrate life's moments, big and small.

From the depths of dense forests to the heart of thriving metropolises, Jägermeister has left an indelible mark on the world. It has transcended borders, capturing the hearts of those who seek something beyond the ordinary. Its versatility as a mixer in creative cocktails or simply enjoyed neat reflects the adventurous and daring spirit of its loyal followers.

Jägermeister isn't just a drink; it's an experience, an invitation to embrace the possibilities, and let your inner curiosity run wild. So let's raise a glass to Jägermeister, and embark on a journey where every sip turns ordinary moments into extraordinary memories. Let the spirit of adventure guide your path. Prost!

Frequently Asked Questions about jägermeister

70cl | 35% ABV | Germany. Jägermeister is a German bitter-sweet liqueur made from 56 varieties of herbs, fruits and spices. Yes, it's mostly used for shots, but look beyond that and you'll actually find a liqueur with depth and complexity.

Jäger's unique taste, easy shootability (especially when served ice cold or poured down an ice luge) and reasonable price point made it an unlikely, but instant hit amongst the college crowd. Suddenly, Jäger was synonymous not with hunting, but with partying.

Jägermeister means huntmaster, or master of the hunt, a line of work that has existed in Germany for centuries. Deer blood has long been rumoured to be a key ingredient in the drink's secret recipe. But don't get too excited – experts say blood would not brew properly.

Mast-Jägermeister SE Mast-Jägermeister SE is a German liquor company owned by the Findel-Mast family. The corporate offices are located in Wolfenbüttel.

herbal liqueur What type of alcohol is Jägermeister? Contrary to popular belief, Jägermeister is an herbal liqueur, not a whiskey or rum. The first reason is that it contains a low alcohol content when compared with other spirits - its alcohol by volume (ABV) is 35%, which is lower than whiskey (40 to 50% ABV) or rum (40% ABV).

Wearing a bold crimson flush, Jägermeister was originally used as a digestive and anti-inflammatory treatment for chronic cough, eczema, and stomach illnesses. While many of us know by way of shots, Jägermeister is a popular after-dinner sip in Germany, taken to aid digestion.

In terms of growth, Master-Jägermeister, parent company of Jägermeister, saw its volume sales grow 1.4% last year to 88.3 million bottles (6.9m nine-litre cases), meaning the brand retains its position as the world's best-selling liqueur brand.

herbal liqueur What type of alcohol is Jägermeister? Contrary to popular belief, Jägermeister is an herbal liqueur, not a whiskey or rum. The first reason is that it contains a low alcohol content when compared with other spirits - its alcohol by volume (ABV) is 35%, which is lower than whiskey (40 to 50% ABV) or rum (40% ABV).

digestif liqueur Jägermeister is a German digestif liqueur made with 56 different herbs and botanicals, invented in 1934. It's 35% ABV, which is relatively high alcohol for a liqueur. It was invented by the son of a vinegar manufacturer, Curt Mast, who was passionate about hunting.

Germany. Germany is not only the home market of our herbal liqueur - and thus the most traditional - but also the largest Jägermeister market.

What kind of alcohol is Jägermeister? Jägermeister is a liqueur, and more specifically a digestif. Digestifs, or low-ABV liqueurs typically consumed after a meal, are intended to aid in digestion.

TV spots

TV commercials Jägermeister

Jagermeister TV Spot, 'A Seat at the Table'
Jägermeister TV Spot, 'Cold as Ice' Song by Foreigner
Jägermeister TV Spot, 'Crash the Net' Song by Foreigner
Jägermeister TV Spot, 'Good Defense'
Jägermeister TV Spot, 'Grows His Hair' Song by Foreigner
Jagermeister TV Spot, 'Ice'
Jägermeister TV Spot, 'Meister Every Moment' Ft. Post Malone, Song by Post Malone & The Weeknd
Jägermeister TV Spot, 'Moments and Anticipation'
Jägermeister TV Spot, 'NHL: Nice Shot'
Jägermeister TV Spot, 'Not at All'
Jägermeister TV Spot, 'Perfect Pairing'
Jägermeister TV Spot, 'Save the Night: Moment' Featuring Post Malone
Jägermeister TV Spot, 'Save the Night' Featuring Post Malone
Jägermeister TV Spot, 'Undress Defense Men' Song by Foreigner
Actors

Actors who starred in Jägermeister commercials

J.David Hinze photo
Ken McGraw photo
Lucas Machado photo
Nadja Auermann photo
Post Malone photo
Advertisers

Advertisers of commercials featuring Jägermeister

Jägermeister commercials
Jägermeister

Jägermeister is a renowned German company that is well-known for its amber-colored herbal liqueur of the same name. The company was founded in 1935 by Curt Mast, who came up with the secret recipe for...

Agenices

Agencies worked with Jägermeister

Jägermeister commercials
Opperman Weiss
Collaborated with Jägermeister
Jägermeister commercials
Prettybird
Collaborated with Jägermeister
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