songwriter Lolo Zouaï The US division of Mast-Jägermeister has recruited R&B singer/songwriter Lolo Zouaï to appear in an advert for its namesake liqueur brand.

The campaign is launched with a TV spot, created by agency Opperman Weiss, that stars German supermodel Nadja Auermann walking into a Berlin nightclub and demanding a Jagermeister in frosty ice-queen style.

Watch New Ad Spot Set to Lolo Zouaï's "Gummy Bear" HERE WHITE PLAINS, N.Y., April 18, 2023 /PRNewswire/ -- Jägermeister has teamed with Lolo Zouaï to feature the rising pop singer and songwriter in the herbal liqueur's new advertising campaign. The new spot celebrates the moments that make a night out truly great.

Our striking logo draws from the tale of Saint Hubertus. Once a wild huntsman, Hubertus had a vision of a mighty stag carrying a glowing cross between its antlers. The vision transformed him and afterwards he championed a greater respect for nature, eventually becoming known as the patron saint of hunters.

Germany It all started with a small shop in Wolfenbüttel, the hometown of Wilhelm Mast, who in 1887 launched his business as a vinegar maker. In 1934, his son Curt Mast developed the secret recipe for Jägermeister, which quickly became one of the most popular herbal liqueurs in Germany.

Electric Boogie As Stellantis Global Chief Marketing Officer Olivier Francois was plotting a 2023 Super Bowl ad, he put a call into Shaggy. “They were doing the 'Electric Boogie' for their new electric Jeep,” said the reggae superstar, referencing the 1980s dance music hit.

Posted by Universal Music Publishing on 07 September 2021 Post Malone has teamed up with Jägermeister for a campaign to support artists and small venues that have struggled during the Covid-19 pandemic. Post Malone stars in the short film, which features his song “I'm Gonna Be”.

Our striking logo draws from the tale of Saint Hubertus. Once a wild huntsman, Hubertus had a vision of a mighty stag carrying a glowing cross between its antlers. The vision transformed him and afterwards he championed a greater respect for nature, eventually becoming known as the patron saint of hunters.

The Swiss Federal Institute of Intellectual Property had blocked efforts by the German spirit brand to expand its trademark to cosmetics and entertainment services. It argued that the logo - a stag and a cross - could offend the country's Christians. But Swiss federal judges ruled in favour of Jägermeister.

The name "Jägermeister" was well-known in his native town of Wolfenbüttel due to its centuries-old hunting tradition and the Hubertus legend. But Curt Mast liked the name not only because he was a hunter. It also appealed to his target audience.

Jäger's unique taste, easy shootability (especially when served ice cold or poured down an ice luge) and reasonable price point made it an unlikely, but instant hit amongst the college crowd. Suddenly, Jäger was synonymous not with hunting, but with partying.