What the Protein One Bars TV commercial - ABC: The Bachelorette Emergencies is about.

Protein One Bars launched a new TV spot titled "ABC: The Bachelorette Emergencies" featuring Tia Booth and Becca Kufrin. The ad showcases Protein One Bars as a convenient snack solution for unexpected hunger pangs.

The ad begins with Tia Booth and Becca Kufrin, former contestants on ABC's The Bachelor and The Bachelorette, respectively, enjoying a girls' night in while watching the current season of The Bachelorette. Suddenly, they are interrupted by an emergency text message from one of their friends who needs assistance, and they have to leave quickly.

As they rush out of the door, Tia and Becca grab Protein One Bars as a snack for the road. They emphasize that Protein One Bars are guilt-free, with only 90 calories and 10 grams of protein per bar, making them the perfect on-the-go snack for anyone on-the-move.

The ad humorously captures the frantic nature of unexpected emergencies while also showcasing the convenience and nutritional value of Protein One Bars. By featuring prominent reality TV personalities, Protein One Bars effectively targets their audience of busy, health-conscious individuals who need a quick snack solution on-the-go.

Overall, the Protein One Bars TV spot featuring Tia Booth and Becca Kufrin successfully markets their snack as the perfect snack for when life throws unexpected emergencies your way.

Protein One Bars TV commercial - ABC: The Bachelorette Emergencies produced for Fiber One was first shown on television on July 29, 2019.