Pop Tarts are sweet pastries, made from two rectangular pastry crusts, sandwiched together and filled with a wide assortment of sweet fillings, and typically finished with a sweet icing glaze on top. They are known for being a favorite quick, sweet breakfast treat.

Pop-Tarts (stylized as pop·tarts) is a brand of toaster pastries produced and distributed by Kellogg's since 1964, consisting of a sweet filling sealed inside two layers of thin, rectangular pastry crust. Most varieties are also frosted.

The Tastiest Tagline. “Crazy Good” was developed as an ode to the new generation's passion for Pop-Tarts. Before we knew it, everyone was using the phrase.

6 Things You Never Knew About Pop-Tarts

• The idea came from a new dog food innovation.
• Pop-Tarts originally had a different name.
• There were originally only four flavours.
• Kellogg's ran out of Pop-Tarts.
• There was once a Pop-Tarts store in Times Square.
• Pop-Tarts has grown in popularity since the 1980s.

This high-sugar, low-protein junk food is a terrible choice to start off your day. Summary: Pop Tarts are high in sugar and contain refined flour and unhealthy oils. They provide very little protein or fiber.

The reason for this is due to the bleached wheat ingredients contained in the American version of the popular breakfast pastry. In the UK, bleaching agents are not allowed to be used in flour, which is a key ingredient in Pop Tarts. As a result, the American version of Pop Tarts cannot be imported or sold in the UK.

Initially called Fruit Scones, the name was soon changed to Pop-Tarts as a pun on the then popular Pop Art movement. The product, advertised by an animated, anthropomorphic toaster named Milton, became so popular that Kellogg could not keep up with demand.

Initially called Fruit Scones, the name was soon changed to Pop-Tarts as a pun on the then popular Pop Art movement. The product, advertised by an animated, anthropomorphic toaster named Milton, became so popular that Kellogg could not keep up with demand.

This high-sugar, low-protein junk food is a terrible choice to start off your day. Summary: Pop Tarts are high in sugar and contain refined flour and unhealthy oils. They provide very little protein or fiber.

LaMothe, a.k.a Bill, had a vision. A vision of transforming a delicious breakfast into a toaster-ready rectangle that could go anywhere. So he hit up “Doc” Joe Thompson, and his kitchen crew to create an ingenious hack on toast and jam. It was called “Fruit Scone.” But that sounded terrible.

360 calories Details. Per 2 Pastries: 360 calories; 3.5 g sat fat (18% DV); 470 mg sodium (20% DV); 38 g total sugars. Good source of 3 B vitamins.

The serving size of Pop Tarts is 1 pastry, with each individual package containing 2 Pop Tarts. If you eat both, you have to multiply each category on the label by two, to get 420 calories, 16g of fat, 5g of saturated fat, 380g of sodium, and 24g of sugar.