What the Pacific Life TV commercial - Long-term Financial Security: Softball is about.

Pacific Life's TV spot 'Long-term Financial Security: Softball' is a heartwarming advert that highlights the importance of long-term financial security through the analogy of a softball game. The advertisement focuses on a little girl named Lily, who is nervous during an important softball match.

The ad starts with Lily walking up to the plate with the game tied in the last inning. As she nervously steps up to bat, the Pacific Life representative appears in the stands and explains the importance of creating a financial plan for the future.

The Pacific Life representative emphasizes the importance of having long-term financial security, just like a softball team needs a solid defense to ensure long-term success. The representative explains that Pacific Life can help Lily's parents plan for their future, including retirement and other long-term financial goals.

As the ad progresses, we see Lily's softball team running to make impressive catches and playing together, just as Pacific Life's clients can have a solid financial future by working together with Pacific Life. The ad ends with Lily hitting the ball and rounding the bases as the game-winning run, symbolizing how creating a secure financial plan can lead to long-term success.

Overall, the Pacific Life TV spot 'Long-term Financial Security: Softball' is a creative and effective way to communicate the value of financial planning to their target audience. It has an emotional appeal that resonates with both parents and children, demonstrating the importance of having a secure future.

Pacific Life TV commercial - Long-term Financial Security: Softball produced for Pacific Life was first shown on television on September 4, 2015.