What the Music and Memory TV commercial - Hope is about.

Music is a powerful tool, capable of evoking a wide range of emotions and memories. In a recent TV spot, titled 'Hope,' Music and Memory's aim to harness that power to bring hope to individuals with dementia.

The ad features legendary country music artist Kenny Chesney, who shares how his music has inextricably linked memories for him. It then zooms out to show a retirement home employee using Music and Memory's personalized music program to help residents with a variety of cognitive issues to rediscover memories and find a path to renewed vitality.

Throughout the commercial, the music plays a major role, capturing the viewer's emotions and also making it clear that it has a substantial impact on those represented in the ad. It's a poignant reminder of the human power behind music and memory and directly connects it to the elderly population, a social demographic that is often marginalized in many societies.

The ad's message is straightforward yet extremely powerful: all of us are united in our enjoyment of the memories that music helps us keep in alive, no matter any age or cognitive issues faced in life. Music can act as a balm that makes our life humming with the melody of joyful memories.

In all, Music and Memory's 'Hope', featuring Kenny Chesney, is a transcendent reminder of the force that music can exert on memory, psyche and soul. It's a heartfelt appeal to music industry stakeholders and donors to support programs and research that would make it possible for everyone to have access to music and memory therapy.

Music and Memory TV commercial - Hope produced for Music and Memory was first shown on television on December 13, 2012.