The Best Western Rewards TV Spot, 'What's Best' is a commercial that highlights the benefits of being a member of the Best Western Rewards loyalty program. The commercial centers on a husband and wife who are traveling, and features a humorous exchange between the two.
The commercial starts with the husband receiving a text message from Best Western Rewards, letting him know that he has earned a free night's stay. The wife is impressed and asks how he earned it. The husband responds by saying that he stayed at multiple Best Western hotels, getting the best deals possible. He then tries to explain the various benefits of being a member, but the wife keeps interrupting him with questions, impressing him with her knowledge of the program.
As the husband struggles to answer the wife's questions, the commercial plays up the humor, with the wife teasing her husband by asking him if he even knows what the Best Western Rewards program is. Ultimately, the husband concedes that the wife is the expert on hotel rewards, and acknowledges that he could not have done any of it without her.
The commercial concludes with a voice-over explaining that Best Western Rewards offers the best benefits, including points that never expire, the ability to earn rewards faster, and exclusive member rates. It ends with a tagline that sums up the message of the ad: "What's best is loyalty. What's best is Best Western Rewards."
Overall, the Best Western Rewards TV spot is a light-hearted and effective way of promoting the loyalty program. It highlights the benefits of being a member in a humorous and engaging way, while also emphasizing the value of loyalty and teamwork. As such, it is likely to be well-received by audiences and may encourage them to join the Best Western Rewards program themselves.
Best Western Rewards TV commercial - Whats Best produced for Best Western was first shown on television on February 3, 2013.
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