What the DuraLast TV commercial - The Ice Truck is about.

Title: DuraLast TV Spot, 'The Ice Truck'

Once upon a time in a quaint little town, the scorching summer heat had everyone seeking refuge from the blazing sun. People eagerly awaited the arrival of the DuraLast Ice Truck, riding into town like a frosty superhero, bringing salvation from the relentless heat.

As the sun dipped below the horizon, leaving behind hues of oranges and purples, the DuraLast Ice Truck made its grand entrance in style. With its sleek, metallic exterior reflecting the fading sunlight, the truck sparkled as if it were crafted from frozen icicles.

Word quickly spread throughout the town, and anticipation filled the air. Everyone came rushing out of their homes, eager to witness the magical spectacle that awaited them. Young children, their eyes shining with excitement, gathered around their parents, eagerly tugging at their sleeves, begging for a chance to experience icy bliss.

As the doors of the truck swung open, a wave of cool air escaped, carrying with it a symphony of tinkling ice and refreshment. It was as if a winter wonderland had miraculously appeared on those sun-baked streets.

Inside the truck, the immaculate shelves were brimming with frost-covered DuraLast coolers of various sizes. The coolers displayed the resilience and durability of DuraLast, designed to withstand any task, no matter how extreme or demanding. They were ready to tackle the toughest adventures and offer the perfect solution to keep food, drinks, and memories ice-cold.

The town's residents eagerly approached the ice truck, their eyes lighting up with joy as they witnessed something truly extraordinary. The DuraLast Ice Truck team, dressed in crisp blue uniforms, greeted each customer with warm smiles and an ice-cold handshake—making sure to keep the heat at bay.

Ice-cold bottles of water sweated in the heat, instantly quenching the town's thirst. Families, friends, and strangers gathered, laughing and exchanging stories as they enjoyed ice-cold treats courtesy of the DuraLast Ice Truck.

Children ran around with frozen treats melting on their cheeks, their laughter filling the air. The once-scorching streets now echoed with the sound of delight and relief as the DuraLast Ice Truck spread icy relief and endless smiles.

The DuraLast Ice Truck became a symbol of summer salvation, a beacon of refreshment in a world overwhelmed by heat. Its legacy lived on as the town fondly recalled the day they were rescued from the sweltering heat by this frozen wonder.

DuraLast TV commercial - The Ice Truck produced for DuraLast was first shown on television on August 26, 2019.