What the AutoZone TV commercial - El camión de hielo is about.

AutoZone's TV Spot, 'El camión de hielo' is a heartwarming advertisement that showcases the importance of valuable car parts, especially during the summer season. The advertisement opens with an old ice cream truck that's clearly seen better days, and the driver is trying to get it started, but it doesn't seem to work. As the driver is struggling, a group of children approaches the ice cream truck excitedly, looking to buy some ice cream on a hot summer day. However, they're met with disappointment when they realize that the truck is broken down.

But then, a man in an AutoZone uniform shows up and saves the day. The AutoZone employee pops open the hood of the ice cream truck and begins to work on it, much to the delight of the children. As the AutoZone employee rummages through his tool kit and finds the right car part, he explains to the children and their ice cream truck owner that sometimes a car part, even one as small as an air filter, can make all the difference between a stalled engine and a fully functioning vehicle. The AutoZone employee finally fixes the broken ice cream truck and as it sputters happily into life, children cheer and thank the AutoZone technician for his help.

The AutoZone TV spot reinforces the brand's message of being the go-to destination for DIY auto repairs, providing necessary services and valuable parts that drivers need to keep their cars running smoothly. It also conveys the brand's commitment to helping people with their car troubles, no matter how big or small the issue. By showcasing the importance of keeping small, essential car parts in good working order, AutoZone encourages car owners to be proactive and take better care of their vehicles, which ultimately leads to safer driving and a longer-lasting car.

AutoZone TV commercial - El camión de hielo produced for DuraLast was first shown on television on August 26, 2019.