What the Goodwill TV commercial - Get It! is about.

Title: Goodwill TV Spot "Get It!"

Introduction:The Goodwill TV spot titled "Get It!" encapsulates the essence of Goodwill's mission and the impact it has on people's lives. This commercial emphasizes the power of collaboration, creativity, and empowerment, showcasing how Goodwill helps individuals find their true potential. With a catchy jingle and a vibrant visual display, this TV spot highlights the transformative nature of Goodwill's work.

Scene 1: A Thriving CommunityThe TV spot opens with a sweeping aerial shot of a bustling community filled with people from diverse backgrounds. A vibrant cityscape displays a spectrum of cultures, ages, and professions living harmoniously. The focus then shifts to individual stories unfolding within this thriving community.

Scene 2: The JingleAccompanied by a catchy jingle, the camera transitions to a Goodwill store where individuals of all ages are browsing through racks of clothing and shelves filled with treasures. The Goodwill logo is prominently displayed, affirming its presence as a trusted organization.

Scene 3: Transformation BeginsA young woman with an uncertain expression walks into a Goodwill career center, unsure about her future prospects. She is greeted by a friendly Goodwill employee who begins guiding her through various resources and training opportunities available at Goodwill.

Scene 4: New Beginnings and ConfidenceThe TV spot then fast-forwards and showcases the young woman—now confidence radiating from her—as she proudly shows off her newly tailored suit during a mock job interview at the Goodwill career center. The Goodwill staff applauds her and offers words of encouragement.

Scene 5: Inspiring Creativity and InnovationThe TV spot then transitions into a montage of scenes showcasing a variety of workshops and programs offered by Goodwill. We witness individuals engaged in activities such as painting, woodworking, coding, and culinary classes. The spot effectively captures the diverse interests and talents of the individuals empowered by Goodwill.

Scene 6: Success Stories UnveiledNext, the TV spot features a series of success stories, highlighting individuals who have successfully transformed their lives through Goodwill's services. We see a collage of people proudly showcasing their new careers, starting their own businesses, and overcoming barriers through their newfound confidence and skills.

Scene 7: United by the Power of GoodwillThe commercial concludes with a powerful shot of everyone wearing Goodwill t-shirts, standing together, and joyfully connecting as a community. The overarching message of unity, support, and the transformational power of Goodwill shines through.

Closing:The "Get It!" TV spot serves as a testament to the work of Goodwill and its unwavering commitment to empowering individuals and changing lives. It portrays Goodwill as a catalyst for positive change, fostering a sense of community, and providing access to resources for individuals to thrive. This commercial brilliantly communicates Goodwill's mission and encourages viewers to support this remarkable organization by donating or shopping at their local Goodwill store.

Goodwill TV commercial - Get It! produced for Goodwill was first shown on television on October 4, 2018.