In partnership with Latina singer-songwriter CRYS, the campaign is more than just a memorable beat.

October 29, 1993 The first Got Milk? advertisement aired nationwide on October 29, 1993, which featured a historian (played by Sean Whalen) receiving a call to answer a radio station's $10,000 trivia question (voiced by Rob Paulsen), "Who shot Alexander Hamilton in that famous duel?" (referring to the Burr–Hamilton duel).

Johnson is next joined by California Cheese Trail founder Vivien Straus. This self-described “cheese girl” grew up on the West Coast's first organic dairy farm, and has a lot to say about the sights, smells, tastes, and sounds of a California creamery.

The early milk from mammals is called colostrum. Colostrum contains antibodies that provide protection to the newborn baby as well as nutrients and growth factors.

Got Milk? Got Milk? (often stylized as got milk?) is an American advertising campaign on television and YouTube encouraging the consumption of milk and dairy products.

So scientists assume that cheese could be 8,000-10,000 years old. The first actual evidence of cheesemaking was found in the art on Egyptian tomb walls that dates back 4,000 years. Cheese was also mentioned in Greek mythology and Sumerian records, also going back to 4,000 BCE.

Every product stamped with the Real California Milk Seal is made with wholesome dairy from the Golden State - where we believe in real food made by real farm families who are focused on a cleaner, more sustainable future.

Through analyzing degraded fats on unearthed potshards, scientists have discovered that Neolithic farmers in Britain and Northern Europe may have been among the first to begin milking cattle for human consumption. The dairying activities of these European farmers may have begun as early as 6,000 years ago.

The term milk comes from "Old English meoluc (West Saxon), milc (Anglian), from Proto-Germanic *meluks "milk" (source also of Old Norse mjolk, Old Frisian melok, Old Saxon miluk, Dutch melk, Old High German miluh, German Milch, Gothic miluks)".

Consumers between 18 and 24 drank 44 gallons of soft drinks, but they drank only 17.2 gallons of milk. Throughout the “got milk?” campaign, Goodby and Manning had hoped that their advertising would appeal to younger audiences and increase their milk consumption.

Milk marketing through the dairy value chain takes place in many ways. The term 'dairy value chain' refers to the stages through which milk and dairy products pass from the farmer to the consumer. Milk markets are often categorised into two main types, informal and formal.