Leslie Pearl Folgers is promoted with the slogan "The best part of waking up is Folgers in your cup!" It is well associated with a jingle featured in almost every advertisement since 1984, with lyrics by Susan Spiegel Solovay and Bill Vernick, and music by Leslie Pearl.

Folgers is trying to be cool. Though it is the bestseller of ground coffee in U.S. stores, the brand has had to confront a painful realization - its reputation is not great. NPR's Alina Selyukh reports on the coffee company's makeover.

1984 The jingle was written in 1984 by Leslie Pearl, a Pennsylvania-born singer-songwriter who had a semi-hit two years earlier with her song "If The Love Fits Wear It." That song made it to #28 on the Billboard Hot 100, and to #7 on the Adult-Contemporary chart.

Instead of using a new spokesperson, we created the slogan, "The Best Part of Wakin' Up Is Folgers in Your Cup®". The jingle went on to become one of the most recognizable pieces of advertising in American culture.

Folger m (strong, genitive Folgers, plural Folger, feminine Folgerin) agent noun of folgen; follower.

And on Friday, ownership of all future royalties for the song were auctioned off. The winner - a man named Josh C., who paid $90,500 to come out on top of the auction - will earn lifetime royalties any time the jingle is used in an advertisement on TV, radio, the Internet, or anywhere else.

Our Folgers® coffee is roasted in New Orleans, Louisiana by hardworking people who are as passionate about our products as they are about the city in which they're made.

The consumer alleges that by exaggerating the number of servings each canister can produce, Folgers is engaging in a “classic and unlawful bait-and-switch scheme that causes unsuspecting consumers to spend more money for less than the advertised amount of coffee they believe they are purchasing.” The consumer further ...

Wheaties The honour of being the first jingle to be 'broadcast' is usually attributed to General Mills, who's catchy ditty for “Wheaties – “the best breakfast food in the land” – was first heard on Christmas Eve of 1926.

Written by "If The Love Fits Wear It" singer Leslie Pearl, the composition (also known as "Real Snowy Morning") has been adapted in the styles of nearly every music genre imaginable, including country, gospel, jazz, R&B, folk, Celtic, and more.

Folgers® Black Silk Coffee Folgers® Black Silk ground coffee delivers bold, smooth flavor that's distinctly dark and sure to satisfy. Indulge in the deep, bold notes and discover the unique depths of Black Silk in every cup.

Virginia Christine Virginia Christine (born Virginia Christine Ricketts; March 5, 1920 – July 24, 1996) was an American stage, radio, film, television, and voice actress.