What the Instacart TV commercial - Honey Do List is about.

Title: Instacart TV Spot - 'Honey Do List'

Introduction:In this captivating Instacart TV spot titled 'Honey Do List,' we delve into the everyday chaos of a bustling family and witness how Instacart effortlessly brings convenience and joy to their lives. This humorous and relatable commercial highlights the struggles of a busy couple as they navigate their never-ending to-do list, only to realize that help is just a tap away with Instacart.

Scene 1: Morning RushThe commercial opens with a glimpse into the morning rush of our protagonist family. The camera pans across a chaotic kitchen scene where our couple, Jake and Sarah, are hurriedly preparing breakfast for their children. Dressed for work, they are constantly juggling multiple tasks, attempting to conquer their long list of chores.

Scene 2: The "Honey Do List"Cutting to a close-up of Sarah's hand holding a lengthy to-do list, we see a wide range of tasks scribbled down, from grocery shopping to picking up dry cleaning, fixing broken fixtures, and even taking the dog to the groomer. The overwhelming list represents the countless responsibilities that come with modern family life.

Scene 3: Epiphany with InstacartAs the chaos escalates, Jake's exhausted face lights up as he scrolls through his phone. He stumbles upon Instacart, an app that promises to solve their grocery shopping woes. Intrigued, Sarah peers over his shoulder and their faces transform from overwhelmed to hopeful.

Scene 4: Smooth Sailing with InstacartIn a seamless transition, we see Jake and Sarah lounging comfortably on their couch, surrounded by bags of groceries. The chaos has miraculously subsided, replaced by smiles of relief. A voiceover narrates how Instacart takes care of their grocery shopping, allowing the couple to check off one major item from their daunting to-do list.

Scene 5: Unexpected Free TimeWith grocery shopping no longer a burden, Jake and Sarah are shown embracing newfound free time. They playfully engage in activities they once struggled to find time for, such as gardening, enjoying outdoor picnics, or even simply relaxing together. The message is clear: Instacart's convenience grants them precious moments to cherish.

Scene 6: A Comedic TwistJust as the audience believes the commercial is about to end, a hilarious twist ensues. Sarah, clutching her phone, reads a text message out loud, revealing a new task added to their honey-do list. Cue laughter from both Sarah and Jake as they realize that adding a task is now as simple as tapping on their phones. The ad concludes with a humorous message emphasizing that while life may throw challenges their way, Instacart is ready to tackle them head-on.

Conclusion:The Instacart TV Spot, 'Honey Do List,' is a charming and relatable exploration of the chaos and humor that accompanies daily chores for a busy couple. Through the introduction of Instacart, the commercial demonstrates how the app's convenience can transform overwhelming to-do lists into manageable tasks, replacing chaos with moments of freedom and joy. As the couple embraces their newfound free time, viewers are left with the empowering message that even amidst the challenges of daily life, Instacart is there to simplify and brighten their days.

Instacart TV commercial - Honey Do List produced for Instacart was first shown on television on May 8, 2023.