What the Instacart TV commercial - Supplies for a School Project is about.

The Instacart TV spot titled 'Supplies for a School Project' offers a heartwarming reminder of the importance of education and the role that Instacart plays in helping people get what they need for their school projects. As the soundtrack for the ad, The King Khan & BBQ Show's upbeat song "Illuminations" fits perfectly with the joyful tone of the commercial.

The video begins with a teenage girl shown in her room, dressed in a yellow sweater and sitting at a table covered in craft supplies. She appears to be working on a project related to her biology or science class. Then, as the camera pans out, we see her mother on her phone with the Instacart app open, adding various supplies to her cart, including a microscope kit, a prism set, and a box of test tubes.

The next scene shows the Instacart shopper at the store, picking out the requested supplies from the shelves and placing them carefully into the cart. They then push the cart out to the delivery vehicle and head out to the girl’s house.

The last scene shows the mother receiving the delivery and surprise the daughter. The girl's face lights up as she hugs her mother and begins examining her new tools. It's a heartwarming moment that highlights how easy it is to use Instacart's services and the broad range of items that they offer.

Overall, the Instacart TV spot, 'Supplies for a School Project' expertly showcases the company's service while emphasizing the importance of education. The King Khan & BBQ Show's catchy tune "Illuminations" adds a sense of fun and excitement to the commercial, making it an enjoyable and memorable viewing experience.

Instacart TV commercial - Supplies for a School Project produced for Instacart was first shown on television on January 17, 2023.