The ADT Pulse TV spot titled 'Twins' tells a thrilling story of twin girls who have opposing personalities. The ad begins by highlighting the vast differences the twins share in terms of personality; one is adventurous, playful, and daring while the other is reserved, cautious, and shy. The ad showcases the twins' love for one another, as well as their distinct approaches to life.
The first portion of the ad portrays the adventurous twin as she climbs a tall tree, followed closely by her cautious sister. The scene changes quickly, and we then see the adventurous twin as she goes rollerblading out in the street. Following her closely used to be her cautious twin, but suddenly she falls behind, and a car almost hits her, causing her to drop her phone in the process.
The ad then moves to show the headrests of both cars, revealing that one car is equipped with ADT's Pulse technology, while the other isn't. The headrest of the car that has ADT Pulse shows the cautious twin finding her missing phone because of the technology.
The ad concludes with the cautious twin leaning over to her adventurous sister with a knowing look, as if to say: "I told you so." The final message of the TV spot is that with ADT Pulse technology, you will always know what's happening at home, providing peace of mind to protect your loved ones, no matter what their personalities and preferences may be.
ADT Pulse TV commercial - Twins produced for ADT was first shown on television on October 3, 2012.
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