What the Dodge TV commercial - Ron Burgundy Has Gone Rogue is about.

In the Dodge TV Spot, 'Ron Burgundy Has Gone Rogue', we see the well-known actor Will Ferrell portraying the infamous character of Ron Burgundy from the hit movie "Anchorman". Ron Burgundy is known for his unorthodox and comical approach to journalism, and this time he takes on the automobile industry.

The ad opens with Will Ferrell driving the new Dodge Durango, and showcasing its various features. However, as the ad progresses, it becomes apparent that Ron Burgundy is not only promoting the Durango, but he has also gone rogue.

Throughout the ad, Ron Burgundy blends his signature humor and sarcasm with bold product claims and over-the-top stunts, including driving through a glass house and tackling a horse. The ad ends with Ron Burgundy exclaiming, "I'm gonna write a memoir and title it 'No Regrets'."

Aside from the comedic element, the ad successfully highlights the car's features, including its 8.4-inch touchscreen, 360-horsepower engine, and best-in-class towing capacity. The ad cleverly integrates humor into its message, providing a memorable experience for audiences.

Overall, this TV spot featuring Ron Burgundy portrays the Durango as a tough, masculine, and powerful vehicle, while also emphasizing its practicality and sophistication. Will Ferrell's performance as Ron Burgundy captures the humor and absurdity that audiences have come to love from the character, and reinforces the car's image as a fun and functional choice for drivers.

Dodge TV commercial - Ron Burgundy Has Gone Rogue produced for Dodge was first shown on television on December 11, 2013.