Current target customers for Liberty Mutual tend to be the parents and grandparents of today's college students. The student's recommendations included how the company can expand market share with new products and new customer bases – including Gen Y.

In response to our protest, Liberty Mutual's customer service said the emus in the ads are computer generated images (CGI); however, the company states elsewhere that: “LiMu Emu is a mix of a real bird and CGI. Live emus were used during the initial shoot on set.

David Hoffman shares his famous acting role with an unpredictable emu - who's more recognizable than his human partner with the mustache and sunglasses. Hoffman plays Doug, the '70s-era throwback in the popular, ubiquitous “Limu Emu & Doug” commercials for Liberty Mutual Insurance.

Also, “LiMu” stands for Liberty Mutual... is your mind blown? Everyone wants to know, is LiMu Emu real? He comes to life with the help of movie magic - LiMu Emu's deliberate actions are created using a CGI model.

According to Liberty Mutual's model, the best UX content strategies take a three faceted approach: to educate, advocate and reciprocate. When using these three aspects together correctly, they can create trust with the customer, ultimately leading to a better customer experience.

The term “target customer” refers to the audience you want to engage with the help of your marketing efforts. These people are most likely to buy your goods or services if they find out about them through one of your marketing efforts.

Why did Liberty Mutual choose an emu as its mascot? The choice of the second tallest living bird in an advertisement campaign is certainly a part of a quirky wordplay. But, rhyming with LiMu, which stands for Liberty Mutual, an emu was a popular choice for the mascot.

Emus live only in Australia, where they are widespread. Subspecies once existed on Tasmania and King Island, but they are now extinct. Emus live in eucalyptus forest, woodland, heath land, desert shrub lands and sand plains.

Liberty Mutual As a branding device, though, the campaign falls short. It was only after 178 viewings that I saw the name “Limu” as short for Liberty Mutual. Maybe that's just me being slow, but in this case, I don't think so. The problem is that Liberty Mutual is not known as LiMu. They don't even use the nickname on their website.

Tanner Novlan's Emu Sidekick: Alongside Tanner Novlan, the emu in the “LiMu Emu and Doug” commercials has become an iconic character in Liberty Mutual's advertising. The emu is a puppet operated by a team of talented puppeteers and animators.

But, rhyming with LiMu, which stands for Liberty Mutual, an emu was a popular choice for the mascot. Meanwhile, the duo's routine in the ads highlights the customized insurance plans of the company. In the same vein, LiMu adds a quirky charm to every situation the ads are placed in.

While attacks on humans are rare and fatalities even less common, these are quite sizable birds, fully capable of eviscerating even large animals with their big, three-toed, clawed feet. So, while they are friendly and inquisitive, emus should definitely be treated with respect and caution.