Consumers were invited to create their own Doritos ads and each year, at least one fan-made commercial was guaranteed to air during the Super Bowl. In later editions of the contest, Doritos offered bonus prizes ranging from $400,000 to $1,000,000.

Barbeque-flavored In a plot twist during the final moments of the commercial, an award show is naming the best triangle player of the year. As Harlow snacks on a bag of Barbeque-flavored Doritos, the presenter announces John's name and the ad reveals the 75-year-old playing "Bennie and the Jets" on a giant triangle.

Jack Harlow Missy Elliott & Jack Harlow Couldn't Stop Laughing During Doritos Super Bowl Ad: 'We Had a Great Couple of Hours' The triangle-centric ad also features a very special cameo from one of the biggest pop stars of all time.

Try watching this video on www.youtube.com, or enable JavaScript if it is disabled in your browser. So, if you're a sane person, and not an advertising geek, you might wonder: Why would Doritos pay an estimated $12 million for 60-seconds of Super Bowl advertising to waste, like, 55 seconds NOT showing the product?

The concept for Doritos originated at Disneyland at a restaurant managed by Frito-Lay. In 1966, Doritos became the first tortilla chip available nationally in the United States. The initial flavor was simply Toasted Corn, followed by Taco in 1967, and the now-ubiquitous Nacho Cheese in 1972.

They were invented at Disneyland Doritos' parent company, Frito-Lay, operated a restaurant named Casa de Fritos inside the park in the1960s. When a salesman noticed that Casa de Fritos was throwing away stale tortillas, he suggested they fry them for chips instead.

The initial flavor was simply Toasted Corn, followed by Taco in 1967, and the now-ubiquitous Nacho Cheese in 1972. Now, the chips are available in a wide variety of flavors, differing regionally. Doritos has also gained notability for its marketing campaigns, including many ads aired during the Super Bowl.

The very first Doritos were sort of plain-flavored. American consumers found the chips kind of plain without sauce, so Frito-Lay gave them a sort of Mexican seasoning called “Taco” in 1968. What we think of as the “original” flavor, nacho cheese, debuted in 1974.

The campaign introduces brand character Chippy, an up-and-coming young comedian with a Doritos chip for a head. Through the outlet of his standup sets, Chippy navigates the ups and downs of modern life – from dating to identity to self-worth.

Doritos

In 2023, a 30-second Super Bowl commercial costs a record-high average of $7 million, according to Forbes. In 2022, a 30-second commercial slot during the Super Bowl was $6.5 million, which was an increase from the $5.5 million asked for in 2021. Here were the prices in some recent previous years: 2020: $5.6 million.

between $6 million and $7 million There's a reason Super Bowl commercials have gotten so pricey since 1967. Super Bowl commercials keep costing more and more - but companies are still willing to pay up. Most 30-second ad spots cost between $6 million and $7 million, Fox Sports told the Associated Press this week. A few sold for more than $7 million.