The Progressive TV spot, 'Falling Motorcycles' is a witty and humorous advertisement that aims to demonstrate the importance of motorcycle insurance. The TV spot features a series of comical scenarios in which motorcycles fall over, causing damage and chaos.
The ad begins with a man attempting to park his motorcycle outside a coffee shop. As he gets off the bike, it suddenly falls over, causing a considerable amount of noise and attracting the attention of other patrons. In subsequent scenes, other motorcycles fall over, causing chaos in the streets and public spaces. In one particular instance, a motorcyclist attempts to do a wheelie but ends up crashing the bike and himself in front of a group of onlookers.
Throughout the ad, the characters bemoan the inconvenience and cost of repairing a damaged motorcycle, highlighting the importance of having good insurance coverage. The ad ends with a message from Progressive, encouraging motorcyclists to protect themselves and their bikes with customized insurance coverage.
The 'Falling Motorcycles' ad is an excellent example of Progressive's irreverent and humorous marketing approach. The ad uses lighthearted humor to deliver a serious message about the importance of having reliable motorcycle insurance. With its witty and creative approach, it's no wonder why this ad caught the attention of millions of viewers and became a viral sensation in no time.
Progressive TV commercial - Falling Motorcycles produced for Progressive was first shown on television on September 18, 2012.
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