The once popular Red Bull slogan, “Red Bull gives you wings,” is now a thing of the past. Red Bull was sued for false and deceptive advertising over its use of the slogan and its advertising campaign.

Sign up to track 102 nationally aired TV ad campaigns for Red Bull. In the past 30 days, Red Bull has had 5,175 airings and earned an airing rank of #162 with a spend ranking of #148 as compared to all other advertisers.

Hey, guess what... Red Bull doesn't "give you wings" after all. The famous energy drink slogan has been found to be false after a US lawsuit and the company has agreed to compensate customers who bought it in America between 2002 and 2014. Legal papers specify that no proof of purchase is necessary.

The once popular Red Bull slogan, “Red Bull gives you wings,” is now a thing of the past. Red Bull was sued for false and deceptive advertising over its use of the slogan and its advertising campaign.

The Austrian-based energy drink company – famous for its promise to “give you wings” - agreed to pay over $13 million to settle a proposed class action that accused the company and its U.S. subsidiaries of falsely advertising that its energy drinks enhance performance, concentration and reaction speed, allowing the ...

Product Sampling and Grassroots Marketing: Red Bull employs grassroots marketing tactics to engage with consumers at a local level. The company organizes product sampling initiatives at college campuses, sports events, and other relevant locations where its target audience congregates.

False Advertising In the lawsuits, the claimants alleged that Red Bull falsely advertised their energy drinks as being “superior to coffee.” However, in actuality, one 8-ounce can of Red Bull contains only about half the caffeine of a 7-ounce cup of coffee.

The Advertising Standards Authority says while the advert was light-hearted, it made health claims that are against EU rules. A Red Bull advertising campaign has been banned for suggesting the energy drink could increase focus and concentration.

Maximizing The Idea Behind Their Tagline Red Bull's messaging strategy revolves around its tagline, “Red Bull gives you wings.” It focuses on the idea that its product gives people the “wings” or energy they need to do whatever they want when they want.

The FIA announced Red Bull had breached last year's $145 million cost cap in early October before issuing a penalty later in the same month. Red Bull, which overspent by 1.6 percent, was fined $7 million and will have a 10 percent reduction in its aerodynamic testing allowance for 12 months.

The company successfully tells a compelling story through its marketing campaigns, associating its brand with extreme sports, daring stunts, and high-performance athletes. This narrative creates an emotional connection with its target audience, allowing them to feel a part of the Red Bull lifestyle.