Payless Shoe Source, a popular footwear retailer, recently launched a last-minute holiday sale campaign called "Be a Little Elfish." As part of this campaign, the company aired a TV spot featuring a group of elves who are scurrying to and fro with boxes of shoes, trying to get them ready for sale.
The TV spot starts with a group of elves discussing their holiday plans, when they are suddenly interrupted by a phone call from Payless Shoe Source. The caller tells them that there has been a surge in demand for shoes, and they need to get as many boxes of shoes ready as possible to meet the demand.
Then the elves kick into gear, working diligently to sort and prepare each pair of shoes. In a matter of minutes, the previously empty store shelves are filled with a range of shoes waiting for shoppers to grab them.
As the spot comes to an end, the elves are seen sitting around the store, chatting and enjoying a job well done. The message here is clear: with Payless Shoe Source's "Be a Little Elfish" last-minute sale, shoppers have the chance to grab some great deals, even at the eleventh hour.
Overall, Payless Shoe Source's "Be a Little Elfish" TV spot captures the frenzied, last-minute chaos that can come with holiday shopping. It encourages shoppers to embrace the festive spirit and find the perfect pair of shoes to complete their looks for any holiday event.
Payless Shoe Source Last Minute Sale TV commercial - Be a Little Elfish produced for Payless Shoe Source was first shown on television on December 14, 2014.
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