What the Bridgestone DriveGuard TV commercial - Pep Talk is about.

Bridgestone DriveGuard is a line of high-performance tires designed to deliver superior control and comfort, even in the most challenging driving conditions. To promote their product, the company released a TV spot called 'Pep Talk' featuring Jon Gruden, a renowned American football coach, and analyst.

The commercial opens with Gruden walking into a garage full of cars, where a group of people is waiting for him. Gruden assumes the role of a coach and starts giving an impassioned motivational speech about the importance of having the right equipment. He stresses the dangers of driving on flat tires and the importance of having the right tires to avoid them. Gruden highlights the significant difference between ordinary tires and the outstanding performance that Bridgestone DriveGuard tires provide, which guarantees the driver a safer and smoother ride.

Throughout the commercial, the audience is treated to a montage of different driving scenarios, from luxurious sports cars to SUVs, all of which have upgraded to Bridgestone DriveGuard tires. The visuals help to reinforce Gruden's message, that when it comes to tires; people should invest in the very best.

At the conclusion of the ad, Gruden stands in a sleek sports car fitted with Bridgestone DriveGuard tires and repeats the company's tagline," Drive on and on," emphasizing the idea that with Bridgestone DriveGuard, the driver can confidently tackle any driving scenario and go the distance without any worry.

In summary, the Bridgestone DriveGuard TV Spot, 'Pep Talk' starring Jon Gruden aims to showcase the power of Bridgestone DriveGuard tires by aligning a trustworthy brand of an inarguable expert in the motor industry. This marketing strategy encourages car tire users to get the best quality tire for their vehicles and prioritize safety.

Bridgestone DriveGuard TV commercial - Pep Talk produced for Bridgestone was first shown on television on September 6, 2017.