What the Aspercreme TV commercial - Break the Grip is about.

Title: Break the Grip - Unleashing Freedom from Pain with Aspercreme

Introduction:The Aspercreme TV spot, titled 'Break the Grip,' invites viewers on a journey towards liberation from the relentless grip of pain. By showcasing the power of Aspercreme, a renowned pain relief cream, the ad captivates audiences, highlighting their ability to regain control and live life to the fullest. With a combination of emotional storytelling and relatable characters, the commercial leaves a lasting impression and resonates with those seeking relief from everyday aches and discomfort.

Scene 1: Setting the ToneThe commercial opens with a serene scene, capturing the beauty of nature. Soft sunlight streams through a forest, illuminating a winding trail. The tranquil atmosphere mirrors the potential tranquility that can be experienced with the use of Aspercreme.

Scene 2: Introduction of CharactersWe are introduced to the main character, Sarah, a determined middle-aged woman, and her trusty sidekick, Max, an energetic and loyal golden retriever. Sarah exudes determination and resilience despite her daily struggle with persistent joint and muscle pain.

Scene 3: Unveiling the ChallengeThe scene transitions to Sarah engaging in her favorite activity, hiking. However, her face now reveals a hint of discomfort. As she climbs uphill, the weight of pain becomes increasingly evident, creating a sense of empathy between Sarah and the viewers.

Scene 4: The Disruptive InterruptionThe moment arrives when Sarah's pain reaches its peak. She suddenly halts, wincing in agony. The camera captures the determination in her eyes to overcome this obstacle and continue enjoying her life to the fullest.

Scene 5: The Introduction of AspercremeA supportive voice-over accompanies the appearance of Aspercreme. Its packaging glides into view, creating an aura of hope and relief. The voice-over highlights the unique pain-fighting ingredients and the cream's non-greasy formula for rapid absorption.

Scene 6: The TransformationAs Sarah places a dollop of Aspercreme onto her fingertips, a wave of calm sweeps across her face. She applies the cream with precision to the affected area, transmitting a sense of trust and relief to viewers. Max curiously watches and lends his support, reflecting the bond between a loyal companion and their owner.

Scene 7: Embracing Freedom from PainAspercreme takes effect, and Sarah's expressions transform from pain to pleasure. With each passing moment, relief surges through her joints and muscles, allowing her to take confident steps forward in her journey. Sarah resumes her hike with a beaming smile, Max wagging his tail, indicating a new lease on life.

Conclusion:The 'Break the Grip' TV spot successfully captures the essence of the Aspercreme experience. Through the narrative of Sarah and Max, viewers are encouraged to break free from the grip of pain and embrace life's adventures without limitation. As the commercial draws to a close, it leaves audiences inspired to discover the transforming power of Aspercreme, instilling hope and confidence that pain need not be an obstacle to their dreams.

Aspercreme TV commercial - Break the Grip produced for Aspercreme was first shown on television on July 16, 2012.