What the Progressive TV commercial - Thats It is about.

Title: Progressive TV Spot: "That's It" - Song by Onyx

Introduction:In the world of advertising, a catchy jingle or a memorable song can make all the difference in capturing the attention of viewers. Progressive Insurance is no stranger to this concept, and their TV spot titled "That's It" featuring the song by Onyx has become a fan favorite. This commercial combines the amusing antics of the Progressive spokesperson, Flo, with the energetic beats of a classic hip-hop track. Let's delve into the details and explore the key elements that make this TV spot so iconic.

The Concept:The concept behind the Progressive TV spot, "That's It," is to promote the company's insurance offerings in a lighthearted and memorable way. The ad starts with Flo, the quirky and always optimistic Progressive spokesperson, engaging in a playful conversation with customers in a colorful, animated setting. As she discusses their insurance needs, various household items, cars, and even a pet become animated alongside Flo, adding to the whimsical atmosphere.

The Song by Onyx:What truly sets the "That's It" TV spot apart is the infectious hip-hop track that accompanies the visuals. The song chosen for this commercial is the iconic "Slam" by Onyx. Released in 1993 as a lead single from their album "Bacdafucup," "Slam" became an instant success and a defining track in the golden era of hip-hop. Its energetic beats, aggressive delivery, and catchy chorus add an undeniable groove to the Progressive commercial.

The Impact:The combination of the vibrant visuals, Flo's charismatic persona, and the driving rhythm of "Slam" creates a commercial that resonates with viewers. The "That's It" TV spot effectively communicates Progressive Insurance's message while leaving a lasting impression. The ad's successful blend of humor, nostalgia, and modern appeal captures the attention of audiences across generations.

Progressive's Brand Image:Progressive Insurance has adopted a strategic approach to advertising that revolves around memorable characters like Flo. The company's lighthearted and humorous tone has become synonymous with its brand, anchoring the company in the minds of consumers. By incorporating popular culture elements like the song "Slam" by Onyx, Progressive reinforces its understanding of its target audience and its ability to stay relevant in an ever-evolving market.

Conclusion:The Progressive TV spot, "That's It" featuring the song by Onyx, showcases the dynamic and playful nature of the insurance company's marketing strategy. By

Progressive TV commercial - Thats It produced for Progressive was first shown on television on February 26, 2023.