In its first celebrity-led campaign, the fintech brand that allows borrowers to evaluate multiple lenders at once seeks to build trust and comfort with those seeking financial assistance - in the form of comedian and actress Molly Shannon, plus a tightened tagline and revamped customer experience.

It appears that LendingTree was looking for their version of Flo (from Progressive) and landed on Aunt Linda (Molly Shannon from SNL). The ad spots do a good job of promoting LendingTree's features while playing up some alliteration and heavy New York accents.

Doug Lebda - Founder, Chairman & CEO - LendingTree | LinkedIn.

The “American English” we know and use today in an American accent first started out as an “England English” accent. According to a linguist at the Smithsonian, Americans began putting their own spin on English pronunciations just one generation after the colonists started arriving in the New World.

The idea that there is one accent that is the most neutrally American has been around for a long time, and it is usually called “General American.” The term was coined in 1925 by the descriptive linguist George Philip Krapp as a way to describe the accent he thought was becoming the norm in the United States.

LendingTree Frequently Asked Questions It indicates an expandable section or menu, or sometimes previous / next navigation options. Yes, LendingTree is a legitimate loan company that offers personal loans to a variety of borrowers.

Yes, LendingTree is a legitimate online lending marketplace. The Better Business Bureau (BBB) has accredited the company since 2019, where it has an A+ rating.

Geordie Geordie, an English dialect and the people who speak it, is the oldest English dialect still spoken. If you're not a Geordie, it's also probably the hardest for you to understand.

American English is actually older Of course, these people were posh and everyone wanted to copy them, so this new way of speaking – which British people now refer to as Received Pronunciation – spread across the rest of the south of England.

Perhaps the two most iconic English varieties in the world are British and American accents. Both of them have a form of “general” accent which is perceived as more educated or correct than the other varieties, as if having an accent-free speech was a sign of social status.

the British accent Of foreign accents, the British accent is the #1 most liked, chosen by 69% of respondents. In addition to being the general favorite, it also ranked among the sexiest and most intelligent.

LendingTree provides an online marketplace which connects consumers with multiple lenders that compete for their business, as well as an array of online tools and information to help consumers find the best loan.