The LendingTree “Linda' campaign featured beloved comedian Molly Shannon as Linda, your friendly aunt from Long Island who can't help but tell you how easy it is to find the best lenders with the help of LendingTree.

Comedic actress, best-selling author, and SNL alum Molly Shannon stars in the new campaign that shows how easy it is to find a "lenda" with LendingTree.

SNL alum Molly Shannon in the latest campaign for the. fintech brand, LendingTree!

"Our first work with LendingTree stars Molly Shannon and uses humor to demystify complex financial decisions for everyday Americans," said Jason Harris, Co-Founder and CEO of Mekanism.

SeeHer TV Spot, 'Living Your Truth' Featuring Dove Cameron.

Doug Lebda - Founder, Chairman & CEO - LendingTree | LinkedIn.

It appears that LendingTree was looking for their version of Flo (from Progressive) and landed on Aunt Linda (Molly Shannon from SNL). The ad spots do a good job of promoting LendingTree's features while playing up some alliteration and heavy New York accents.

In its first celebrity-led campaign, the fintech brand that allows borrowers to evaluate multiple lenders at once seeks to build trust and comfort with those seeking financial assistance - in the form of comedian and actress Molly Shannon, plus a tightened tagline and revamped customer experience.

SeeHer is a collective of marketers, media organizations and industry influencers committed to creating advertising and supporting content that portrays women and girls as they really are.

(The press materials for the spot identify the main character here as a woman.) “We wanted to inspire and remind the world that Prime caters to individuals, at any stage of life,” said Claudine Cheever, VP of global brand marketing at Amazon.

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