Geico's famous slogan, "Fifteen minutes could save you 15% or more on car insurance," said by its gecko mascot, is now a part of American culture.

10 best Geico commercials for a good laugh

• Unspeakable Family (2015)
• Crushed Pottery (2018)
• Scheduling Standoff (2022)
• The Gecko Takes a Stroll (2021)
• Rebel Rene (2022)
• Life in a Victorian Home (2022)
• Open Floor Plan Problem (2022)
• The Gecko Makes a Connection (2021)

Ken Griffey Jr. appears in new ads for Geico and Booking.com that Major League Baseball fans are seeing in heavy rotation during broadcasts of MLB postseason games.

Government Employees Insurance Company What does GEICO stand for? Government Employees Insurance Company. Puzzled, are you? Well, the name goes back to the beginnings of the company. Founder Leo Goodwin first targeted a customer base of U.S. government employees and military personnel.

The Gecko's Latest Adventures Our beloved GEICO Gecko® loves to tell people how GEICO could help them save on insurance. Check out some of his latest commercial spots in the playlist below: Stay tuned for more Gecko commercials coming soon!

Simplicity: Geico commercials are easy to understand. Their entire message as a company is simplicity. They want you to know that if you work with them, things will be simple. This is reflected in the way they've been marketed.

Why are GEICO ads so successful? GEICO advertising campaigns are known for using surreal humor and satire, often featuring distinctive characters such as the company's mascot, the GEICO gecko. A common line used by GEICO is "15 minutes could save you 15% or more on car insurance."

Jake Dylan Wood (born 12 July 1972) is a British actor, best known in his native United Kingdom for playing Max Branning in long-running BBC soap opera EastEnders and in the United States as the voice of the GEICO gecko.

Jake Wood According to IMDB, Jake Wood, a British actor, is the current voice for the gecko - who is known to some as Martin, but that is questionable, at least according to a response from GEICO on the lizard's name.

Specifically, GEICO targets males and females ages 24-64, and appeals to customers with humor and wit. GEICO's method of conducting business- through direct sales over the phone and via their Web site- is a key distinction in the auto insurance industry.

Etymology. The Neo-Latin gekko and English 'gecko' stem from Indonesian-Malaysian gēkoq, it is a Malay word borrowed from Javanese, from tokek, which imitates the sounds that some species like Tokay gecko make.

It's hard to see a gecko and not think immediately of the GEICO ads. The little chap with his English accent and charming personality has become a visual representation of everything the insurance company stands for - he's helped to boost its reputation and customer base.