What the Citi Simplicity TV commercial - Rough Day is about.

In the fast-paced world we live in, it's not uncommon to have rough days. Whether it's dealing with unexpected expenses, juggling multiple responsibilities, or simply feeling overwhelmed, we all go through those moments. But imagine a world where even on your roughest days, you have something that brings a little simplicity into your life - that's the idea behind the Citi Simplicity TV Spot, 'Rough Day.'

The TV spot starts with a frazzled protagonist, Kate, portrayed by a talented actress who effectively captures the daily stress and chaos many of us experience. In this high-energy commercial, we see Kate navigating through a sea of obstacles, both big and small, from a spilled coffee on her way to work to getting caught in the pouring rain without an umbrella.

As the chaos intensifies, the mood suddenly shifts, and the vibrant colors of the commercial transition to a calm blue hue. The camera shows Kate pulling out her Citi Simplicity card, and instantly, she is presented with a series of scenes showcasing the ease and convenience of using the card. The commercial cleverly highlights how Citi Simplicity can provide a sense of relief amidst the chaos of everyday life.

One scene shows Kate conveniently using her Citi Simplicity card to pay for her lunch, followed by another where she effortlessly swipes her card to unlock a rental bike, highlighting the versatility of the card. The visual narrative emphasizes the benefits of the card, such as no late fees, no penalty rate, and no annual fee - all designed to simplify the financial aspects of life and make it easier for people to focus on what really matters.

While the commercial remains light-hearted and entertaining, it effectively communicates that Citi Simplicity is more than just a credit card; it's a tool that reduces the stress and complication of managing finances. It aims to give customers the peace of mind that comes with knowing there's one less thing to worry about amidst the unpredictability of life.

The 'Rough Day' TV spot reminds viewers that even when life throws us curveballs, there is always a way to simplify the chaos. By showcasing real-life scenarios and relatability, the commercial resonates with audiences, making them consider Citi Simplicity as a viable option for their financial needs.

In the end, 'Rough Day' conveys the message that with Citi Simplicity, no matter how rough life gets, you can find solace in knowing that simplicity is just a swipe away.

Citi Simplicity TV commercial - Rough Day produced for Citi (Credit Card) was first shown on television on May 12, 2013.