“E la vita, la vita” by Cochi and Renato, written with Dario Fo and Enzo Jannacci, has been chosen for the new Nutella ad. Lo Stato Sociale, a band from Bologna, performs the song. This bursting-with-energy version represents Nutella's essence perfectly.

Using the tagline “Spread the Happy,” Nutella has crossed the threshold from being a simple food product to national obsession, and its use of a unique marketing mix to rise to the top could be a case study for entrepreneurs on how to run a business, and how to use effective marketing strategies.

Pietro's son gave a lot of thought and decided to name it 'Nutella'. The names came into existence by combining two words. The first 'nut' from 'hazelnut' and 'Ella', a suffix of positivity. The letter 'N' in the logo is in black and the rest of the letters are in the colour red.

This changed the product to a chocolate spread and Michele decided to call it Supercrema. Only in 1964, was the birth of Nutella as we know it today when it was introduced to the UK market. At that point, they decided to select the name Nutella from the English word “Nut” and the Latin word “Ella” meaning sweet.

Ferrero, originally from Piedmont in Italy, turned this tricky problem into a smart solution by creating a sweet paste made from hazelnuts, sugar and just a little of the rare cocoa. The precursor to Nutella® was born!

This changed the product to a chocolate spread and Michele decided to call it Supercrema. Only in 1964, was the birth of Nutella as we know it today when it was introduced to the UK market. At that point, they decided to select the name Nutella from the English word “Nut” and the Latin word “Ella” meaning sweet.

In 1963, Ferrero's son Michele Ferrero revamped Supercrema gianduja with the intention of marketing it throughout Europe. Its composition was modified, and it was renamed "Nutella". The first jar of Nutella left the factory in Alba on April 20, 1964. The product was an instant success and remains widely popular.

Usage notes. Nutella is one of a small number of German nouns which can or historically could have all three genders; see the appendix.

European Nutella specifies percentages of each that 13 percent of the finished product is hazelnut, and 7.4 percent of the recipe is cocoa. No such proportions are offered for American Nutella - which is why many who have tried both verify that there are small but notable differences in color, flavor, and texture.

According to Chef Giorgio Rapicavoli, Italian Nutella is “far more delicious and more hazelnut forward.” While the ingredients are mostly the same, the Italian version lists 13% hazelnut and 7.4% cocoa powder as two of the ingredients. The American version excludes these numbers on the food label.

girl's Ella is a girl's name of German, English, and Hebrew origins, meaning “other,” “fairy maiden,” and “goddess.” Need more proof that Ella may become the next Emma?

The letter 'N' in the logo is in black and the rest of the letters are in the colour red. Ferrero had to keep the letter N in black due to trademark issues. There was another brand that used the name Nutella. So, to keep it different, he changed the colour of the letter 'N'.