Jain's A vinyl record of Jain's "Makeba" starts spinning on a turntable and initiates dance parties all over the world. No matter their age, race, religion, gender or sexuality, these wildly diverse groups all share the same joy and acceptance while dancing with their loved ones. Levi's encourages us all to live how we dance.

In June 2023, "Makeba" received a resurgence in popularity due to the virality it achieved on TikTok. The song has been used in ads for Marshalls and Levi's.

Nick Kamen Nick Kamen was a model, songwriter and singer who rose to fame after appearing in a popular Levi's advert in the mid-Eighties. He later had a successful career in music, recording his own songs and collaborating with his friend Madonna.

Two Horse The Two Horse Trademark depicts two horses attempting to pull apart a pair of Levi's® waist overalls. The logo symbolized the strength of the clothing in the face of competition.

Posted by Universal Music Publishing on 09 February 2023 Toots & The Maytals - “54-46 Was My Number” (written by Frederick “Toots” Hibbert) soundtracks Levi's latest commercial, which is part of their campaign to celebrate 150 years of the 501 jean.

jingle A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meanings that explicitly promote the product or service being advertised, usually through the use of one or more advertising slogans.

“Levi's brand is iconic because it's trusted by consumers - trusted for innovation, quality, performance, durability, style, fit and more. Levi's listens to its shoppers and empowers them to help guide the company.

blue denim jeans Levi Strauss & Co., world's largest maker of pants, noted especially for its blue denim jeans called Levi's (registered trademark). Its other products include tailored slacks, jackets, hats, shirts, skirts, and belts, and it licenses the manufacture of novelty items. The company is headquartered in San Francisco.

It's our values: empathy, originality, integrity and courage. These guide every decision we make and every action we take. And they fuel our commitment to drive profits through principles.

Though denim already existed, Levi's changed everything with one small addition: rivets. Who knew little metal fasteners would change the course of fashion forever? This seemingly minor innovation made jeans stronger and more reliable; in other words, it made them what they are today.

made by white labor. In faded but legible text, the slogan reads “made by white labor.” A Levi's spokesperson told the Wall Street Journal the tagline was used on their products between 1882 and the 1890s before it was eventually dropped. (The U.S. Chinese Exclusion Act was repealed in 1943).

Levi's new campaign to feature Marcus Rashford, Hailey Bieber and Peggy Gou. Levi's has turned to celebrities including Marcus Rashford, Hailey Bieber and Peggy Gou for their latest campaign, which celebrates the 150th anniversary of its 501 jean silhouette.