Posted by Universal Music Publishing on 09 February 2023 Toots & The Maytals - “54-46 Was My Number” (written by Frederick “Toots” Hibbert) soundtracks Levi's latest commercial, which is part of their campaign to celebrate 150 years of the 501 jean.

Toots Hibbert's mega-hit song 54-46 Was My Number, which he wrote while imprisoned in Jamaica, has been featured in Levi's 'Greatest Story Ever Worn,' a global ad campaign celebrating the 150th anniversary of the brand's 501 Jeans.

Levi's 501 Jeans TV Spot, 'Legends Never Die' Song by Cliff Richard & The Shadows.

Denim brand Levi's on Wednesday said it has roped in actor Deepika Padukone as its global brand ambassador. The company said this was in line with its strategy that aims to attract the new generation of women consumers with a new “fashion-forward” offering in line with the brand's DNA and comfort.

Singing, rapping, improvising, James Marron defines himself as a complete artist and imposes no artistic limits. For 7 years now, the Levi's® Music Project has allowed young talents to meet up and exchange in order to develop their artistic projects, while being mentored by professionals and renowned artists.

The music is Handel's 'Sarabande' from the Suite in D minor for solo harpsichord. John Altman employed a late-classical chamber orchestra -- 22 strings, flute, clarinet, bassoon, three French horns and timpani.

It's our values: empathy, originality, integrity and courage. These guide every decision we make and every action we take. And they fuel our commitment to drive profits through principles.

Singing, rapping, improvising, James Marron defines himself as a complete artist and imposes no artistic limits. For 7 years now, the Levi's® Music Project has allowed young talents to meet up and exchange in order to develop their artistic projects, while being mentored by professionals and renowned artists.

That's why we celebrate LGBTQIA+ activism in all its manifestations through our collection of pride outfits that you can wear during Pride Month and beyond. Our Pride apparel is all about creating a sense of belonging.

It was founded in May 1853 when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.

Kravis has previously been targeted by activists, who have stated that his private equity firm KKR has invested in projects such as the controversial Coastal Gaslink Pipeline in Canada. Members of the Wet'suwet'en First Nation, whose land is impacted by that pipeline, also attended Friday's protest.