What the Alabama Tourism Department TV commercial - When the Time Is Right is about.

The Alabama Tourism Department has released a stunning new TV spot titled 'When the Time Is Right' as part of its efforts to market the state's tourism industry. The spot features breathtaking scenes of the state's natural beauty, including sprawling beaches, towering forests and tranquil lakes.

The purpose of the spot is to encourage potential visitors to plan their next vacation to Alabama by highlighting the best the state has to offer. The spot presents Alabama as a place where visitors can relax and unwind amidst untouched natural splendor. As the saying goes, "when the time is right", Alabama is ready to welcome visitors with open arms.

The music used in the TV spot - a soulful, upbeat tune - perfectly captures the essence of Alabama's culture and people. Friendly locals are seen greeting tourists with a smile as they enjoy the state's various attractions, from hiking to fishing to surfing. The message is clear: Alabama is a place where visitors can find adventure, culture, and relaxation all in one place.

The spot concludes with the tagline "Alabama. Always beautiful. Always welcoming." Its message is simple and effective, placing emphasis on Alabama's unique blend of natural beauty and warm hospitality. The TV spot is sure to attract a significant number of tourists to the state, providing a welcome boost to Alabama's tourism industry.

In summary, the 'When the Time is Right' Alabama Tourism Department TV spot is a beautifully crafted marketing tool that showcases the state's natural beauty and unique culture. It leaves viewers feeling inspired and motivated to book their next vacation to Alabama.

Alabama Tourism Department TV commercial - When the Time Is Right produced for Alabama Tourism Department was first shown on television on April 29, 2020.